Location-based services

    Location-based services are a real must-have for a lot of industries which take advantage of mobile technology. Geolocation extends the capabilities of applications and serves as an excellent marketing tool. All top apps actively use these features. Successful examples include Uber, Tinder, Foursquare, and many others. Do you want to join the leaders? We're ready to help you!

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    What are location

    Geolocation services are applications whose work is based on user’s location data. And this data can be used to improve and strengthen the business.
    In economic terms, location services & tracking apps are a major success factor in the mobile industry. A significant part of the profit that applications bring is related to the programs of this particular type. And their market share continues to grow.

    Types of location services

    • Maps and Navigation

      The location-based services are used to create all kinds of maps and navigation systems. So, user gets a tool to determine his location and building itineraries.

    • City guides

      Location services are excellent as mobile city guides that tell the user which institutions are nearby. Such application won't allow him to get lost.

    • Dating and geosocial services

      Another instance of location services for mobile applications is all kind of dating platforms which help users find and make new friends in the nearest location.

    • On-demand services

      The geolocation feature is a must for on-demand services. Location services aim at tracking the user's whereabouts so that he could order something as needed nearby.

    • Health and fitness

      Geolocation services working in conjunction with mobile tracking devices improve healthcare and fitness apps to allow user finds the nearest clinic or track his running route.

    • Insurance and emergency assistance

      Mobile phone location tracking apps are a good assistant to insurance companies. They help to improve the service level by determining users' location during an incident.

    Features set
    • Locating a user
      Of course, one of the main tasks of the GPS and location services is the ability to determine where the user is right now. Undoubtedly, such a feature is most in demand.
    • Search for places & people
      Mobile phone location tracking applications often include a search function: “Where are my contacts? Where are the products or services I’m looking for? Where are the people with whom we have common interests?”
    • Delivering useful personalized content
      Knowing where a user is right now, a mobile tracking app is able to provide him with the most relevant content. Among others, it'll tell about places where he can have a snack if it’s about lunchtime and he is outside.
    • Building an itinerary
      Another useful feature of location system services is building an itinerary. The user enters the starting and destination points, indicates which transport he plans to take advantage of (possibly on foot?), and receives a carefully constructed route.
    • Sharing with friends
      Also, you can build a navigation route app giving users the opportunity to share their location data with friends (like Google Latitude does). Such information might come in handy in a lot of cases.
    • Rating assignment
      Some mobile tracking apps allow users to assign varying degrees of importance to geographic points, thereby, contributing to the creation of a certain rating system of places and institutions. A bright example is Foursquare which is focused on catering establishments.
    • Notifications
      And finally, the mobile location services would come in handy to create a notification system. The user would be happy to get notifications about what is happening around. Information can relate to anything, from warning of dangerous situations to special events nearby.
    Technologies used to enable location services
    • GPS
      Undoubtedly, this is the most popular and quite simple way to enable location services. In such a case, the location of the user (or rather, his smartphone) is determined through signals from satellites
    • Cell ID
      Can't get data using GPS? It's okay, cell towers will come to the rescue. The Cell ID method especially suits large cities.
    • Assisted GPS
      A-GPS implies the use of two channels at once: a satellite, on the one hand, and a server, on the other (using wi-fi or the Internet, via cellular communication). Such a combined way to search locations and retrieve user data is not only fast but also saves the battery life of the mobile tracking device.
    • Wi-Fi
      In this case, GPS functions are also required: Google and Apple use them to determine the location of active networks. The user should give his consent to the collection of data by the program when GPS is first launched.
    • Beacons
      We imply the use of BLE technology (Bluetooth low energy): iBeacon API for iOS devices, Eddystone and AltBeacon protocol when dealing with Android platforms. The method is good when there is no Internet, and if the user is indoors (say, in a store, airport building, etc.).
    • Geofencing
      It's is a virtual perimeter around any geographic point, the intersection of which forces the mobile app to perform certain actions such as sending push notifications on discount offers nearby and so on.

    Our advantages

    • Expertise in mobile and web development and UI/UX creation;
    • Experience in building complex location-based services;
    • A turnkey solution: from consulting to the app publication & support;
    • Vast experience with big data solutions;
    • Punctuality, compliance with all deadlines set;
    • The unique approach to each project.
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