A good web design is about delivering the best user experience on any device. Agree that creating several design versions is often an irrational decision. So in order to reduce time to market and focus on important things while launching a project, developers practice responsive website design. It&rsquo;s a technology, which allows adjusting elements to various screen sizes and resolutions.&nbsp;
<h2 dir="ltr">What is Responsive Web Design?</h2>
In brief, responsive design is a special approach to the graphic user interface that is created to accommodate content smoothly to diverse gadgets. It significantly simplifies the work of designers because the creation of mobile and desktop design versions is not necessary.
The users&rsquo; requirements for web resources have enormously increased: without an attractive and user-friendly design, your project is going to die. Nowadays, mobile traffic exceeds desktop one more than twice. So, it&rsquo;s not enough to create a modern PC solution: designers and developers must provide the same experience for mobile users.
Within responsive website development, designers assign relative units (%) to the elements. As a result, the entire screen is filled with content. The solution responds to the user&rsquo;s actions and parameters of his device (the size of screen, platform, orientation, and the like).
<h2 dir="ltr">Why is Responsive Design so Important?</h2>
The 2010s were a turning point in the IT industry when numerous users acquired portable devices. And the number of gadgets is constantly growing from year to year. Designers and developers realized the irrationality of creating several design layouts for one project when it&rsquo;s possible to adapt an existing mockup to all screens and resolutions.
There are numerous reasons why you should implement a responsive design.
<ul style="list-style-type: disc;">
<li dir="ltr" aria-level="1">
Providing the same user experience (total design uniformity and seamlessness).
</li>
<li dir="ltr" aria-level="1">
Ability to use diverse CMSs and frameworks.
</li>
<li dir="ltr" aria-level="1">
Rapid implementation (no need to make up two versions of the site).
</li>
<li dir="ltr" aria-level="1">
SEO-friendly option (SEO specialists can avoid using redirects to speeds up the loading of the site).
</li>
</ul>
Of course, the solution also has certain cons, which we cannot help mentioning.
<ul style="list-style-type: disc;">
<li dir="ltr" aria-level="1">
Minimum control over screen sizes.
</li>
<li dir="ltr" aria-level="1">
Shifting elements on their own.
</li>
<li dir="ltr" aria-level="1">
Issues with adapting advertisement formats.
</li>
<li dir="ltr" aria-level="1">
Longer load speed (high dependence on the quality of the written code).
</li>
<li dir="ltr" aria-level="1">
Complicated front-end code. So, you should give a preference to a professional team to avoid failing your project.
</li>
</ul>
<h2 dir="ltr">Helpful Tips for Responsive Design</h2>
We have figured out that responsive web design is about unanimity for all devices. So, the rules of its creation may be unclear. Below, we have listed a rundown of some pieces of advice.
Given the predominance of mobile traffic, the main emphasis should be made on the mobile website version. Tips we would like to highlight concerning this thesis:
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Focus on the mobile version and then suit it to larger screens.
</li>
<li dir="ltr" aria-level="1">
Don&rsquo;t forget that mobile users require bigger buttons (more than 40 px).
</li>
<li dir="ltr" aria-level="1">
Mobile design must be twice as intuitive as desktop one because limited display space can be confusing.
</li>
</ul>
It is important to use Scalable Vector Graphics (SVGs), which don&rsquo;t blur after significant scaling. Otherwise, you&rsquo;ll see pixels that negatively influence the user experience.
The priority should be minimalism. Within the framework of the concept, it is necessary to prioritize content and hide unimportant pieces. The feature of progressive disclosure is going to be useful.
Make sure that fonts and other parts of responsive web design are selected correctly. A good solution is about using contrast and background effectively. Some fonts can look awesome on a mobile screen and be inappropriate on the large screen of a PC.
The main thing while implementing a responsive design is to rely on experts because it is a big challenge to move from pixels and inches towards grids, use a viewport, responsive typography, and so on. When flexible grids are created with the help of CSS, the columns automatically rearrange themselves to fit the screen size or a window of your browser. It doesn&rsquo;t matter how big the user&rsquo;s display is.
<h2 dir="ltr">Examples of Responsive Web Design</h2>
Answering the question &ldquo;What is responsive web design?&rdquo;, we can&rsquo;t fail to cite a few instances. Let&rsquo;s take a look at some web resources.
<h3 dir="ltr">Dropbox</h3>
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/4416/content_dropbox-responsive-web-design.png" alt="" width="800" height="539" />
The service has applied fluid grids and flexible visuals to provide the audience with a tailored user experience. The background, images, buttons, and other elements accommodate the new screen parameters in no time.
Some design elements (an example is an arrow, which allows scrolling down) are hidden in the mobile version because scrolling is performed by using the touchscreen.
<h3 dir="ltr">Slack</h3>
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/4417/content_slack-responsive-web-design.png" alt="" width="800" height="563" />
The brand pursues the aim to be simple and human. So, their website completely fits the concept. The size and shape of your screen don&rsquo;t matter: you won&rsquo;t definitely suffer while consuming content.
<h3 dir="ltr">GitHub</h3>
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/4418/content_github-responsive-web-design.png" alt="" width="800" height="356" />
When shifting from a desktop to a mobile device, some elements disappear or change their arrangement. An instance is the signup form: in order to fill it out on your smartphone, you first should click on an appropriate button, which is absent on the PC. Concerning hiding elements on the responsive website: GitHub removed the search bar and menu on handheld gadgets.
<h3 dir="ltr">Dribbble</h3>
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/4419/content_dribble-responsive-web-design.png" alt="" width="800" height="334" />
Our favorite web resource, which we use to present design works. As GitHub, Dribble hid several items on mobile devices to prevent clutter. There are no shots attributed to their maker. In addition, you won&rsquo;t find the view, comment, and like counts beneath each post.
If you wish to get acquainted with our works on Dribbble, please open the following link: <a href="https://dribbble.com/agilie" target="_blank" rel="noopener">https://dribbble.com/agilie</a>
<h2 dir="ltr">Summary</h2>
Thus, implementing a responsive design is a preferable solution if you desire to launch a modern website, which would be relevant for decades to come. Previously, the vast majority of people visited sites using personal computers with similar screen parameters. Nowadays, there is a huge variety of different devices with displays ranging from a few inches all the way up to 27&Prime; or more. Despite that, users expect every website to be convenient and look the same.
Our team is ready not only to develop the conception of the future web resource but also to provide the full range of services for its implementation. We offer the Discovery stage, thought-out design, debugging, and so on. Just contact us in any convenient way. You can use the link to fill out a short form: <a href="https://agilie.com/contacts">agilie.com/contacts</a>
&nbsp;

By listing the pros and cons of responsive design, we have explained why it has become a trend.

Provide your customer with the best user experience by implementing a responsive design 

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Do you want to know more about mobile UX design principles? Learn about how to recognize major UX mistakes and follow key principles of UX right here. Don&rsquo;t make those UX mistakes on websites anymore!

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Since the end of the year is close, it&#39;s time to consider key web design trends for 2019. Click here and read!

If you don't want your site or mobile app to be outdated, you need to follow new design trends ✅ This is the best way to stay relevant and therefore successful. Read our article and learn about top 10 web design trends 2019

Web Design Trends 2019: Stay One Step Ahead of Users Expectations

The app logo seems to be an insignificant detail, but this is it that catches the user's eye in the first place. So, its creation is a top priority task.

A beautiful and memorable app logo is already half the success. Did you know that the quality of the app logo depends on whether you will download the application? We know how to make a successful clickable app icon. Contact us!


How to Create a Successful App Logo?

This blogpost has been prepared with the assistance of our creative director <a href="https://dribbble.com/yyann">Alexander Demidov</a>, the great <a href="https://agilie.com/en/ux-services">UI/UX expert</a>.&nbsp;

Do you want your site to be always in a trend? Read our article to find out what web design trends will be popular in 2018

Top 10 Web Design Trends 2018: Keep Up with Users’ Needs!

Read our article that tells you all about the correct calculation of the average cost of app design.

How much does it cost to design an app? The question is really crucial - at least if you want your application to be profitable and successful. Of course, professional app design costs more, but it leads to better results 

How Much Does It Cost to Design an App?

<img style="margin: 5px; width: 800px; height: 288px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/375/content_bg_main.png" alt="" />
<a href="https://agilie.com/" rel="nofollow noopener" data-href="https://agilie.com/">Agilie</a>&nbsp;is pleased to announce that our two design projects&nbsp;<a href="https://www.behance.net/gallery/53023699/Cinema-App" rel="nofollow noopener" data-href="https://www.behance.net/gallery/53023699/Cinema-App">Cinema App</a>&nbsp;and&nbsp;<a href="https://www.behance.net/gallery/52067341/Player-App" rel="nofollow noopener" data-href="https://www.behance.net/gallery/52067341/Player-App">Music Player</a>&nbsp;are currently being featured in the UI/UX category on Behance.
The designer behind the projects Alex Volk has three biggest passions: design, movies, and music. It proves that when you are really engaged in something, great things can happen. In this case, Alex managed to design two cool projects that were appreciated by the design community.
At the moment of writing the Cinema App has 6813 views and Music Player has reached 6258 views. Both projects were designed in minimalistic and laconic style.
Music Player
<img style="margin: 5px; width: 730px; height: 420px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/376/content_01.png" alt="" />
We all love music and listen to it everywhere. In the ocean of music players apps available on the App Store and Google Play, it&rsquo;s really hard to choose the one that is the most convenient in navigation, simple and at the same time beautiful in design. There are people who don&rsquo;t bother and choose the default players.
Alex wanted to create a design that won&rsquo;t distract a user from listening to music by giving a chance to fully immerse in the music atmosphere itself, style, and mood of the app. The main concept behind the music player app was to make the navigation predictable and intuitive for the user persona.
If the user swipes left, the menu with the following actions reveals:
<ul>
<li id="135a" style="text-align: justify;">Shuffle</li>
<li id="e911" style="text-align: justify;">Repeat playing track</li>
<li id="a799" style="text-align: justify;">Like</li>
<li id="c6ab" style="text-align: justify;">Volume</li>
</ul>
<img style="margin: 5px; width: 730px; height: 500px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/377/content_02.png" alt="" />
Beauty is in simplicity, right?
Cinema App
On March 2017 our design team went to the &ldquo;Logan&rdquo; premiere. We&rsquo;ve been waiting for this movie for a long time so decided to get prepared in advance by booking and buying tickets online.
At first, we noticed that apart from poor design many cinema apps are overloaded with unnecessary features, like galleries of large screenshots, long lines of comments, or sections with &ldquo;Coming Soon&rdquo;. That seemed strange because such kind of app should be simple in usage and serve as a quick method of buying tickets to the cinema. At a time when we are overwhelmed with information &mdash; simplicity and convenience are the keys to quickly grab user&rsquo;s attention.
Our design team thought why not creating a visually appealing cinema app concept where a user is able to quickly book tickets to the nearest cinema with easy navigation.
<div id="insert-form-here" style="text-align: justify;"></div>
Following the principle&nbsp;<a href="https://en.wikipedia.org/wiki/Dieter_Rams" rel="nofollow noopener" data-href="https://en.wikipedia.org/wiki/Dieter_Rams">&ldquo;Do less, but better&rdquo;</a>, we started to design our own concept of cinema app. At Agilie we a have a big design department and we always cooperate with team members to achieve better results. We had several ideas on how it should look like and what colors would be the best fit. Alex Volk was inspired by the latest trends in mobile design, in particular, more calm and minimalistic color patterns. He wanted to create a design with a more clear and user-friendly interface that will make the booking process simpler and more attractive for a user&rsquo;s eye. Adhering to the rules of a good UX, we strove to design an efficient and intuitive concept with a consistent interface. We were focused on improving the interaction between the user and the app with the help of:
<ul>
<li id="97ec" style="text-align: justify;">Displaying only the main information (current movies)</li>
<li id="73b4" style="text-align: justify;">Placing a bottom navigation</li>
<li id="1d89" style="text-align: justify;">Introducing a minimalistic and laconic design</li>
</ul>
<img style="margin: 5px; width: 730px; height: 420px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/378/content_03.png" alt="" />
Cinema app consists of two screens: the one with a horizontal scroll of the current movies and another depicting the process of buying tickets. We didn&rsquo;t hide all control elements to the menu but set them to the bottom navigation in order to make easier to reach it with one finger.
By the way, the originality of city icons is due to Alex architecture background:)
<img style="margin: 5px; width: 730px; height: 420px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/379/content_04.png" alt="" />
We used Sketch to work through the both concepts, which made the design work smoother, quicker, and easier than using other programs. It took 10 days to design the Cinema App and 12 days to create the Music Player concept.
We would like to thank the Behance community for featuring Agilie projects in the UI/UX category. We will continue working on new designs and creating new and awesome projects.
&nbsp;
&nbsp;

Our two design projects&nbsp;<a href="https://www.behance.net/gallery/53023699/Cinema-App" target="_blank" rel="nofollow noopener" data-href="https://www.behance.net/gallery/53023699/Cinema-App">Cinema App</a>&nbsp;and&nbsp;<a href="https://www.behance.net/gallery/52067341/Player-App" target="_blank" rel="nofollow noopener" data-href="https://www.behance.net/gallery/52067341/Player-App">Music Player</a>&nbsp;are currently being featured in the UI/UX category on Behance.

Agilie Cinema App and Music Player Featured on Behance

The Behance Featured Cinema App and Music Player by Agilie

One often has to design image galleries when creating sites. Therefore, we believe our template called Bouncing carousel will be useful in your web development practice.
We're happy to share with you this template designed for websites and aimed to help you create spectacular image galleries.
Read all the details below.
<h2 dir="ltr" style="text-align: justify;">What is Bouncing carousel?</h2>
This image gallery is a carousel of visual objects partially hidden behind the bottom "ribbon". Visually, the desktop version creates an effect similar to the "pocket". And if you want to see the entire object, hover the mouse cursor over it: the element will come to the forefront, approaching the viewer. You can see how it works <a href="https://agilie.github.io/Bouncing-Carousel/">here</a>.
<h2 dir="ltr" style="text-align: justify;">How to use?</h2>
Use this template whenever you want to create a vivid and memorable image gallery.
Bouncing carousel is a perfect choice for the e-commerce focused websites. For example, &nbsp;you can design the online store catalog of products using this unusual gallery. Such a presentation of visual content will attract attention and improve chances of turning a user from a potential customer into a real buyer.
<h2 dir="ltr" style="text-align: justify;">Details</h2>
The&nbsp;Bouncing carousel is an experiment with SVG animations technology inspired by <a href="https://dribbble.com/shots/2637299-Carousel">Carousel</a>.
The animation used in this carousel is based on <a href="https://developer.mozilla.org/en-US/docs/Web/SVG/SVG_animation_with_SMIL">Animation SMIL</a> specification. All the SVG elements can be stylized using CSS, you can also create animations through CSS, but some of the properties in SVG greatly enhance its capabilities. For example, the "path" attribute has a data set that defines the object's path, and this data can not be changed through CSS.
In the bouncing carousel, we use the &lt;animate&gt; tag which allows animating SVG without using a cumbersome JS-code, but only by :hover pseudoclass on the carousel element.
<h2 dir="ltr" style="text-align: justify;">Image Format</h2>
The optimal image formats for this gallery are gif and png. Due to supporting transparency, they allow the carousel objects to look the most effective.
You can find more information <a href="https://github.com/agilie/Bouncing-Carousel">here</a>.
&nbsp;

We're happy to share with you our new template called Bouncing carousel and&nbsp;aimed to help you create spectacular image galleries.

Our new template called Bouncing carousel​ and aimed to help you create spectacular image galleries.

A New Template for Creating Image Galleries

Here, we have described the web design trends of 2017. Read about the <a href="https://agilie.com/blog/top-10-web-design-trends-2018-keep-up-with-users-needs" target="_blank" rel="nofollow noopener">Top Web design trends in 2018</a> and move with the times!
...
To keep up with users&rsquo; constantly changing needs and preferences, the design elements of existing websites should be updated regularly and created based on fresh trends. So the question is: &ldquo;What are the current web design trends and how to take advantage of them now to stay afloat in the future?&rdquo; In our previous article, we talked about&nbsp;<a href="https://agilie.com/blog/top-mobile-design-trends-2017" target="_blank" rel="nofollow noopener">Mobile App Design Trends</a>.
We encourage you to keep reading our newest blog post, in which we&rsquo;ve picked the X recent web design trends that can help to improve your brand awareness and business.
<h2 style="text-align: justify;">Trend #1: Geometry</h2>
From&nbsp;squares and rectangles to triangles and hexagons, geometric patterns, shapes, and lines are taking web design to a higher level. Geometric forms are associated with modernism. Nowadays, when most designs strive for clarity and simplicity, the laconic forms of geometric shapes are extremely suitable for the wise placement of content and images as they don&rsquo;t overload the layout and make websites and apps look better-structured and organized.
If&nbsp;you are looking for inspiration of how geometric shapes can be applied, take a look at some&nbsp;<a href="https://www.awwwards.com/50-awesome-websites-with-extraordinary-geometry-elements.html" target="_blank" rel="nofollow noopener">awesome examples</a> as well as find out what&nbsp;<a href="https://www.awwwards.com/web-design-trends-for-2017.html" target="_blank" rel="nofollow noopener">patterns and techniques</a> are the hottest across the web.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/3819/content_content_content_geometry_2.jpg" alt="Top Web design trends 2018" width="800" height="600" />
&nbsp;
<h2 dir="ltr" style="text-align: justify;">Trend #2: Illustrations</h2>
Today designers are actively using illustrations to get unique images instead of stock photos. They strive to create special illustrations or icons adjusted to each customer. In 2017, hand-drawn illustrations will likely to be in-demand and here is why:
<ul>
<li style="text-align: justify;">Illustrations&nbsp;can help appeal directly to the users&rsquo; imagination and allow strengthening their personal connection with a website.</li>
<li style="text-align: justify;">Utilizing illustrations give more control over the content of the image and its details.</li>
<li style="text-align: justify;">As a rule, illustrations can be a cost-effective method, as it is cheaper than organizing a photoshoot and it can also give you capacity for your creativity and individuality.</li>
</ul>
The&nbsp;reason most designers gradually abandon the use of stock images is that nobody wants his/her work to look like a clich&eacute;. The same goes for brands that struggle to stand out from competitors. The constant use of stock images can reduce the brand&rsquo;s originality as well as cause a risk that some elements can be seen in the works of other designers.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/3820/content_content_content_illustration.jpg" alt="Top Web design trends" width="800" height="600" />
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/609/content_content_illustration_2-min.gif" alt="Top design trends in 2018" />
<h2 dir="ltr" style="text-align: justify;">Trend #3: Animations</h2>
Another&nbsp;popular trend is animation. Animated elements are broadly applied in various websites as they can quickly attract visitors&rsquo; attention. The idea of using animation in web design is not new, however, in 2017 this trend continues to gain its momentum. Furthermore, given the increased number of professional tools for creating animation, we can suppose that motion graphics will become more attractive and exquisite.
The&nbsp;animation is an extremely useful tool in web design unless it is used solely for decorative purposes. Today designers create animations using JavaScript and CSS, which helps to add moving elements on the website without overloading it. More importantly, animations are now used to improve website usability rather than just for fun. Animation is a great tool that makes websites better and easier to use.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/610/content_content_animation-min.gif" alt="Web design trends in 2018" width="800" height="600" />
<h2 dir="ltr" style="text-align: justify;">Trend #4: Microinteractions</h2>
Every&nbsp;day we perform hundreds of extremely simple actions like pressing the elevator button or &ldquo;like&rdquo; someone&rsquo;s post on Facebook or Instagram. We do this consciously, almost automatically, not thinking about the sequence of our actions. We used to call it microinteractions.&nbsp;<a href="http://microinteractions.com/what-is-a-microinteraction/" target="_blank" rel="nofollow noopener">Microinteractions are contained product moments that revolve around a single use case</a>. They are details that happen when we perform a certain number of tasks. In other words, microinteractions help websites and apps feel little more human by offering the user acknowledgment.
Despite&nbsp;all the simplicity and evidence of certain virtual acts, the web design microinteractions can be decisive. We send exchange messages, like someone&rsquo;s food on Instagram or share important messages on Facebook. Appropriate design of such interactions allows working with website intuitively, while inappropriate can lead to user&rsquo;s disappointment due to the obvious quirkiness and poor functionality of the Internet resource.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/611/content_content_micro-min.gif" alt="Top design trends 2018" width="800" height="600" />
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/612/content_content_micro_2-min.gif" alt="Web design trends" width="800" height="600" />
<h2 style="text-align: justify;">Trend #5: Bright and Saturated Designs</h2>
Minimalism&nbsp;is stepping back in 2017 and we expect to see more brands turning to bright and saturated colors. Different colors and gradients can help the user to better distinguish the content on your website. With the right chosen colors, you can significantly improve your website conversions.&nbsp;<a href="http://www.colorcom.com/research/why-color-matters" target="_blank" rel="nofollow noopener">According to Colorcom</a>, when making purchasing decisions, more than 92% of people base their decision on visual factors, mainly colors.
In&nbsp;fact, what seemed to be a trifle can significantly improve your website conversion, thus leading to higher brand visibility. A&nbsp;<a href="https://moz.com/ugc/case-study-how-using-color-psychology-improved-our-website" target="_blank" rel="nofollow noopener">recent MOZ case study</a> proved that changing the color of a button text from green to yellow resulted in 187.4% increase in website conversions!
A&nbsp;good example of the color combo is duotone. Duotone is a combination of the color spectrum of two colors. It can be shades of two colors or completely opposite tones. In web design, the duotone is often used as a color stabilizer and can help create a dominant image as well as increase readability of the text by giving more space and contrast.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/613/content_content_bright_colors-min.gif" alt="Top design trends" />
<img style="margin: 5px; width: 800px; height: 600px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/332/content_bright_colors_3.gif" alt="" />
<h2 dir="ltr" style="text-align: justify;">Trend #6: Cinemagraphs</h2>
The popularity of&nbsp;<a href="http://cinemagraphs.com/" target="_blank" rel="nofollow noopener">cinemagraphs</a> is growing by leaps and bonds. Cinemagraphs are characterized as photos with elements of a video that make websites look more stylish and engaging. Cinemagraphs are eye-catching and can easily appeal to users. The main reason to use cinemagraphs on your website is that they help to better communicate with visitors as well as breathe life into your website or app by giving a degree of depth with movements on a high-quality photo.
<h2 dir="ltr">Trend #7: Video</h2>
Video is the next trend that will continue booming in 2017. Use video to create better communication with your user and personalize your brand. Moving from static to dynamic elements,&nbsp;video is gaining its popularity and is becoming one of the key elements in modern web design trends. What used to be a large-format photo on the background is now becoming a wide-screen video. &nbsp;
Video plays an essential part when creating a website or an app and here&rsquo;s why:
<ul>
<li style="text-align: justify;">EyeView suggests that video on a landing page can increase conversion up to 80%.</li>
<li style="text-align: justify;">According to&nbsp;<a href="https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0001folpmqr97de5ukq1cnpp226my" target="_blank" rel="nofollow noopener">Hubspot</a>, by 2018, a video will be 79% of all consumer internet traffic.</li>
<li style="text-align: justify;">Adding video on your homepage can increase conversion up to 20%.</li>
</ul>
Advanced technologies allow to use the better resolution and reduce download time. Therefore, in 2017 more videos will be used in web design. Video is already used as a background on the websites, thus increasing time spent on the web page. With&nbsp;<a href="https://www.awwwards.com/websites/video/" target="_blank" rel="nofollow noopener">video being one of the most powerful tools in visual communication</a>, the static background looks a bit boring and old-fashioned.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/614/content_content_video_2-min.gif" alt="Web design" />
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/616/content_content_video_3-min.gif" alt="Web design trends" />
&nbsp;
<h2 dir="ltr" style="text-align: justify;">Trend #8: Typography</h2>
If the text on your web page is going to be long, make sure that it is readable as well as pleasant to readers&rsquo; eyes.
Typography is body language. Very often the role of typography in design is underestimated and more attention is paid to illustrations, photos or other graphic elements. Good typography can lead to a significant improvement of UI and UX. The designer is responsible for organizing words and letters in a way to convey a message that will evoke emotion and set a tone. In most cases, typography is about visual effect rather than text. Well-Structured typography can greatly support your overall design.
If you are looking for ideas or inspiration for using typography on your website, check out&nbsp;<a href="https://www.typewolf.com/" target="_blank" rel="nofollow noopener">Typewolf</a> or&nbsp;<a href="http://www.nurturedigital.com/" target="_blank" rel="nofollow noopener">Nurture Digital</a>. These are great sources where you can delve deeper into digital typography.
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<h2 dir="ltr" style="text-align: justify;">Trend #9: Scrolling</h2>
There were times when designers criticized scrolling (whether it&rsquo;s vertical or horizontal). However, in the era when&nbsp;<a href="http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report" target="_blank" rel="nofollow noopener">mobile is becoming the leading digital platform</a>, the action of sliding content across monitor or display is gaining its popularity and becoming one of the key elements in the list of the latest web design trends. Scrolling allows you to easily navigate through web pages while eliminating the need for additional clicks. In general, scrolling changes the approach to web design, focusing more on the user's&rsquo; needs. Long scrolling websites are very adaptable and they encourage users to stay longer on the web page.
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<h2 dir="ltr" style="text-align: justify;">Trend #10: Emphasis on Landing Page</h2>
A famous actor Will Rogers once said: &ldquo;You will never get a second chance to make a first impression&rdquo;. Think of your company&rsquo;s website as a crucial step in establishing a good connection with your potential visitor, customer or user. The aim of a landing page is to capture visitors&rsquo; attention and turn them into potential leads. Every business craves for having a&nbsp;<a href="https://www.webdesignerdepot.com/2015/01/15-landing-pages-with-outstanding-ux/" target="_blank" rel="nofollow noopener">creative and a unique landing page</a> in a way to introduce the product&rsquo;s features and benefits in a good light.
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The good designer aims to create a product that will work on multiple devices and attract a global audience. Keep in mind that responsive design can change the way brands interact with consumers.
There is a logical development towards service design and visual trends replace one another. Interfaces are moving away from the &ldquo;picture&rdquo; to &ldquo;interaction&rdquo; and for this reason, motion design in terms of the amount of information delivered to the user is almost equal to graphic design. There is a continuous standardization of UI design. The quality of mock-ups, ready-made animation scripts, color palettes has grown significantly. It helps designers to create a harmonious and effective interface, spending a minimum of resources to develop a visual style.
At Agilie, we pay close attention to the constantly changing trends in graphic and web design that allow us to be at the forefront of&nbsp;<a href="/expertise/technology/web-development" target="_blank" rel="nofollow noopener">web development</a>. You may ask why it&rsquo;s so important for you to know those trends if you are not a designer or a web developer? Well, it&rsquo;s not a secret that for business to be successful, an online presence is equally important as the offline. With the website being your business card, it is important to know how to attract more customers through visual content.
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Ready to start applying those new web design trends,&nbsp;<a href="https://agilie.com/contacts" target="_blank" rel="nofollow noopener">contact</a> our team!
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