A good web design is about delivering the best user experience on any device. Agree that creating several design versions is often an irrational decision. So in order to reduce time to market and focus on important things while launching a project, developers practice responsive website design. It&rsquo;s a technology, which allows adjusting elements to various screen sizes and resolutions.&nbsp;
<h2 dir="ltr">What is Responsive Web Design?</h2>
In brief, responsive design is a special approach to the graphic user interface that is created to accommodate content smoothly to diverse gadgets. It significantly simplifies the work of designers because the creation of mobile and desktop design versions is not necessary.
The users&rsquo; requirements for web resources have enormously increased: without an attractive and user-friendly design, your project is going to die. Nowadays, mobile traffic exceeds desktop one more than twice. So, it&rsquo;s not enough to create a modern PC solution: designers and developers must provide the same experience for mobile users.
Within responsive website development, designers assign relative units (%) to the elements. As a result, the entire screen is filled with content. The solution responds to the user&rsquo;s actions and parameters of his device (the size of screen, platform, orientation, and the like).
<h2 dir="ltr">Why is Responsive Design so Important?</h2>
The 2010s were a turning point in the IT industry when numerous users acquired portable devices. And the number of gadgets is constantly growing from year to year. Designers and developers realized the irrationality of creating several design layouts for one project when it&rsquo;s possible to adapt an existing mockup to all screens and resolutions.
There are numerous reasons why you should implement a responsive design.
<ul style="list-style-type: disc;">
<li dir="ltr" aria-level="1">
Providing the same user experience (total design uniformity and seamlessness).
</li>
<li dir="ltr" aria-level="1">
Ability to use diverse CMSs and frameworks.
</li>
<li dir="ltr" aria-level="1">
Rapid implementation (no need to make up two versions of the site).
</li>
<li dir="ltr" aria-level="1">
SEO-friendly option (SEO specialists can avoid using redirects to speeds up the loading of the site).
</li>
</ul>
Of course, the solution also has certain cons, which we cannot help mentioning.
<ul style="list-style-type: disc;">
<li dir="ltr" aria-level="1">
Minimum control over screen sizes.
</li>
<li dir="ltr" aria-level="1">
Shifting elements on their own.
</li>
<li dir="ltr" aria-level="1">
Issues with adapting advertisement formats.
</li>
<li dir="ltr" aria-level="1">
Longer load speed (high dependence on the quality of the written code).
</li>
<li dir="ltr" aria-level="1">
Complicated front-end code. So, you should give a preference to a professional team to avoid failing your project.
</li>
</ul>
<h2 dir="ltr">Helpful Tips for Responsive Design</h2>
We have figured out that responsive web design is about unanimity for all devices. So, the rules of its creation may be unclear. Below, we have listed a rundown of some pieces of advice.
Given the predominance of mobile traffic, the main emphasis should be made on the mobile website version. Tips we would like to highlight concerning this thesis:
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Focus on the mobile version and then suit it to larger screens.
</li>
<li dir="ltr" aria-level="1">
Don&rsquo;t forget that mobile users require bigger buttons (more than 40 px).
</li>
<li dir="ltr" aria-level="1">
Mobile design must be twice as intuitive as desktop one because limited display space can be confusing.
</li>
</ul>
It is important to use Scalable Vector Graphics (SVGs), which don&rsquo;t blur after significant scaling. Otherwise, you&rsquo;ll see pixels that negatively influence the user experience.
The priority should be minimalism. Within the framework of the concept, it is necessary to prioritize content and hide unimportant pieces. The feature of progressive disclosure is going to be useful.
Make sure that fonts and other parts of responsive web design are selected correctly. A good solution is about using contrast and background effectively. Some fonts can look awesome on a mobile screen and be inappropriate on the large screen of a PC.
The main thing while implementing a responsive design is to rely on experts because it is a big challenge to move from pixels and inches towards grids, use a viewport, responsive typography, and so on. When flexible grids are created with the help of CSS, the columns automatically rearrange themselves to fit the screen size or a window of your browser. It doesn&rsquo;t matter how big the user&rsquo;s display is.
<h2 dir="ltr">Examples of Responsive Web Design</h2>
Answering the question &ldquo;What is responsive web design?&rdquo;, we can&rsquo;t fail to cite a few instances. Let&rsquo;s take a look at some web resources.
<h3 dir="ltr">Dropbox</h3>
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/4416/content_dropbox-responsive-web-design.png" alt="" width="800" height="539" />
The service has applied fluid grids and flexible visuals to provide the audience with a tailored user experience. The background, images, buttons, and other elements accommodate the new screen parameters in no time.
Some design elements (an example is an arrow, which allows scrolling down) are hidden in the mobile version because scrolling is performed by using the touchscreen.
<h3 dir="ltr">Slack</h3>
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/4417/content_slack-responsive-web-design.png" alt="" width="800" height="563" />
The brand pursues the aim to be simple and human. So, their website completely fits the concept. The size and shape of your screen don&rsquo;t matter: you won&rsquo;t definitely suffer while consuming content.
<h3 dir="ltr">GitHub</h3>
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/4418/content_github-responsive-web-design.png" alt="" width="800" height="356" />
When shifting from a desktop to a mobile device, some elements disappear or change their arrangement. An instance is the signup form: in order to fill it out on your smartphone, you first should click on an appropriate button, which is absent on the PC. Concerning hiding elements on the responsive website: GitHub removed the search bar and menu on handheld gadgets.
<h3 dir="ltr">Dribbble</h3>
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/4419/content_dribble-responsive-web-design.png" alt="" width="800" height="334" />
Our favorite web resource, which we use to present design works. As GitHub, Dribble hid several items on mobile devices to prevent clutter. There are no shots attributed to their maker. In addition, you won&rsquo;t find the view, comment, and like counts beneath each post.
If you wish to get acquainted with our works on Dribbble, please open the following link: <a href="https://dribbble.com/agilie" target="_blank" rel="noopener">https://dribbble.com/agilie</a>
<h2 dir="ltr">Summary</h2>
Thus, implementing a responsive design is a preferable solution if you desire to launch a modern website, which would be relevant for decades to come. Previously, the vast majority of people visited sites using personal computers with similar screen parameters. Nowadays, there is a huge variety of different devices with displays ranging from a few inches all the way up to 27&Prime; or more. Despite that, users expect every website to be convenient and look the same.
Our team is ready not only to develop the conception of the future web resource but also to provide the full range of services for its implementation. We offer the Discovery stage, thought-out design, debugging, and so on. Just contact us in any convenient way. You can use the link to fill out a short form: <a href="https://agilie.com/contacts">agilie.com/contacts</a>
&nbsp;

By listing the pros and cons of responsive design, we have explained why it has become a trend.

Provide your customer with the best user experience by implementing a responsive design 

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Do you want to know more about mobile UX design principles? Learn about how to recognize major UX mistakes and follow key principles of UX right here. Don&rsquo;t make those UX mistakes on websites anymore!

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Since the end of the year is close, it&#39;s time to consider key web design trends for 2019. Click here and read!

If you don't want your site or mobile app to be outdated, you need to follow new design trends ✅ This is the best way to stay relevant and therefore successful. Read our article and learn about top 10 web design trends 2019

Web Design Trends 2019: Stay One Step Ahead of Users Expectations

The app logo seems to be an insignificant detail, but this is it that catches the user's eye in the first place. So, its creation is a top priority task.

A beautiful and memorable app logo is already half the success. Did you know that the quality of the app logo depends on whether you will download the application? We know how to make a successful clickable app icon. Contact us!


How to Create a Successful App Logo?

This blogpost has been prepared with the assistance of our creative director <a href="https://dribbble.com/yyann">Alexander Demidov</a>, the great <a href="https://agilie.com/en/ux-services">UI/UX expert</a>.&nbsp;

Do you want your site to be always in a trend? Read our article to find out what web design trends will be popular in 2018

Top 10 Web Design Trends 2018: Keep Up with Users’ Needs!

Read our article that tells you all about the correct calculation of the average cost of app design.

How much does it cost to design an app? The question is really crucial - at least if you want your application to be profitable and successful. Of course, professional app design costs more, but it leads to better results 

How Much Does It Cost to Design an App?

<img style="margin: 5px; width: 800px; height: 288px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/375/content_bg_main.png" alt="" />
<a href="https://agilie.com/" rel="nofollow noopener" data-href="https://agilie.com/">Agilie</a>&nbsp;is pleased to announce that our two design projects&nbsp;<a href="https://www.behance.net/gallery/53023699/Cinema-App" rel="nofollow noopener" data-href="https://www.behance.net/gallery/53023699/Cinema-App">Cinema App</a>&nbsp;and&nbsp;<a href="https://www.behance.net/gallery/52067341/Player-App" rel="nofollow noopener" data-href="https://www.behance.net/gallery/52067341/Player-App">Music Player</a>&nbsp;are currently being featured in the UI/UX category on Behance.
The designer behind the projects Alex Volk has three biggest passions: design, movies, and music. It proves that when you are really engaged in something, great things can happen. In this case, Alex managed to design two cool projects that were appreciated by the design community.
At the moment of writing the Cinema App has 6813 views and Music Player has reached 6258 views. Both projects were designed in minimalistic and laconic style.
Music Player
<img style="margin: 5px; width: 730px; height: 420px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/376/content_01.png" alt="" />
We all love music and listen to it everywhere. In the ocean of music players apps available on the App Store and Google Play, it&rsquo;s really hard to choose the one that is the most convenient in navigation, simple and at the same time beautiful in design. There are people who don&rsquo;t bother and choose the default players.
Alex wanted to create a design that won&rsquo;t distract a user from listening to music by giving a chance to fully immerse in the music atmosphere itself, style, and mood of the app. The main concept behind the music player app was to make the navigation predictable and intuitive for the user persona.
If the user swipes left, the menu with the following actions reveals:
<ul>
<li id="135a" style="text-align: justify;">Shuffle</li>
<li id="e911" style="text-align: justify;">Repeat playing track</li>
<li id="a799" style="text-align: justify;">Like</li>
<li id="c6ab" style="text-align: justify;">Volume</li>
</ul>
<img style="margin: 5px; width: 730px; height: 500px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/377/content_02.png" alt="" />
Beauty is in simplicity, right?
Cinema App
On March 2017 our design team went to the &ldquo;Logan&rdquo; premiere. We&rsquo;ve been waiting for this movie for a long time so decided to get prepared in advance by booking and buying tickets online.
At first, we noticed that apart from poor design many cinema apps are overloaded with unnecessary features, like galleries of large screenshots, long lines of comments, or sections with &ldquo;Coming Soon&rdquo;. That seemed strange because such kind of app should be simple in usage and serve as a quick method of buying tickets to the cinema. At a time when we are overwhelmed with information &mdash; simplicity and convenience are the keys to quickly grab user&rsquo;s attention.
Our design team thought why not creating a visually appealing cinema app concept where a user is able to quickly book tickets to the nearest cinema with easy navigation.
<div id="insert-form-here" style="text-align: justify;"></div>
Following the principle&nbsp;<a href="https://en.wikipedia.org/wiki/Dieter_Rams" rel="nofollow noopener" data-href="https://en.wikipedia.org/wiki/Dieter_Rams">&ldquo;Do less, but better&rdquo;</a>, we started to design our own concept of cinema app. At Agilie we a have a big design department and we always cooperate with team members to achieve better results. We had several ideas on how it should look like and what colors would be the best fit. Alex Volk was inspired by the latest trends in mobile design, in particular, more calm and minimalistic color patterns. He wanted to create a design with a more clear and user-friendly interface that will make the booking process simpler and more attractive for a user&rsquo;s eye. Adhering to the rules of a good UX, we strove to design an efficient and intuitive concept with a consistent interface. We were focused on improving the interaction between the user and the app with the help of:
<ul>
<li id="97ec" style="text-align: justify;">Displaying only the main information (current movies)</li>
<li id="73b4" style="text-align: justify;">Placing a bottom navigation</li>
<li id="1d89" style="text-align: justify;">Introducing a minimalistic and laconic design</li>
</ul>
<img style="margin: 5px; width: 730px; height: 420px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/378/content_03.png" alt="" />
Cinema app consists of two screens: the one with a horizontal scroll of the current movies and another depicting the process of buying tickets. We didn&rsquo;t hide all control elements to the menu but set them to the bottom navigation in order to make easier to reach it with one finger.
By the way, the originality of city icons is due to Alex architecture background:)
<img style="margin: 5px; width: 730px; height: 420px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/379/content_04.png" alt="" />
We used Sketch to work through the both concepts, which made the design work smoother, quicker, and easier than using other programs. It took 10 days to design the Cinema App and 12 days to create the Music Player concept.
We would like to thank the Behance community for featuring Agilie projects in the UI/UX category. We will continue working on new designs and creating new and awesome projects.
&nbsp;
&nbsp;

Our two design projects&nbsp;<a href="https://www.behance.net/gallery/53023699/Cinema-App" target="_blank" rel="nofollow noopener" data-href="https://www.behance.net/gallery/53023699/Cinema-App">Cinema App</a>&nbsp;and&nbsp;<a href="https://www.behance.net/gallery/52067341/Player-App" target="_blank" rel="nofollow noopener" data-href="https://www.behance.net/gallery/52067341/Player-App">Music Player</a>&nbsp;are currently being featured in the UI/UX category on Behance.

Agilie Cinema App and Music Player Featured on Behance

The Behance Featured Cinema App and Music Player by Agilie

One often has to design image galleries when creating sites. Therefore, we believe our template called Bouncing carousel will be useful in your web development practice.
We're happy to share with you this template designed for websites and aimed to help you create spectacular image galleries.
Read all the details below.
<h2 dir="ltr" style="text-align: justify;">What is Bouncing carousel?</h2>
This image gallery is a carousel of visual objects partially hidden behind the bottom "ribbon". Visually, the desktop version creates an effect similar to the "pocket". And if you want to see the entire object, hover the mouse cursor over it: the element will come to the forefront, approaching the viewer. You can see how it works <a href="https://agilie.github.io/Bouncing-Carousel/">here</a>.
<h2 dir="ltr" style="text-align: justify;">How to use?</h2>
Use this template whenever you want to create a vivid and memorable image gallery.
Bouncing carousel is a perfect choice for the e-commerce focused websites. For example, &nbsp;you can design the online store catalog of products using this unusual gallery. Such a presentation of visual content will attract attention and improve chances of turning a user from a potential customer into a real buyer.
<h2 dir="ltr" style="text-align: justify;">Details</h2>
The&nbsp;Bouncing carousel is an experiment with SVG animations technology inspired by <a href="https://dribbble.com/shots/2637299-Carousel">Carousel</a>.
The animation used in this carousel is based on <a href="https://developer.mozilla.org/en-US/docs/Web/SVG/SVG_animation_with_SMIL">Animation SMIL</a> specification. All the SVG elements can be stylized using CSS, you can also create animations through CSS, but some of the properties in SVG greatly enhance its capabilities. For example, the "path" attribute has a data set that defines the object's path, and this data can not be changed through CSS.
In the bouncing carousel, we use the &lt;animate&gt; tag which allows animating SVG without using a cumbersome JS-code, but only by :hover pseudoclass on the carousel element.
<h2 dir="ltr" style="text-align: justify;">Image Format</h2>
The optimal image formats for this gallery are gif and png. Due to supporting transparency, they allow the carousel objects to look the most effective.
You can find more information <a href="https://github.com/agilie/Bouncing-Carousel">here</a>.
&nbsp;

We're happy to share with you our new template called Bouncing carousel and&nbsp;aimed to help you create spectacular image galleries.

Our new template called Bouncing carousel​ and aimed to help you create spectacular image galleries.

A New Template for Creating Image Galleries

Here, we have described the web design trends of 2017. Read about the <a href="https://agilie.com/blog/top-10-web-design-trends-2018-keep-up-with-users-needs" target="_blank" rel="nofollow noopener">Top Web design trends in 2018</a> and move with the times!
...
To keep up with users&rsquo; constantly changing needs and preferences, the design elements of existing websites should be updated regularly and created based on fresh trends. So the question is: &ldquo;What are the current web design trends and how to take advantage of them now to stay afloat in the future?&rdquo; In our previous article, we talked about&nbsp;<a href="https://agilie.com/blog/top-mobile-design-trends-2017" target="_blank" rel="nofollow noopener">Mobile App Design Trends</a>.
We encourage you to keep reading our newest blog post, in which we&rsquo;ve picked the X recent web design trends that can help to improve your brand awareness and business.
<h2 style="text-align: justify;">Trend #1: Geometry</h2>
From&nbsp;squares and rectangles to triangles and hexagons, geometric patterns, shapes, and lines are taking web design to a higher level. Geometric forms are associated with modernism. Nowadays, when most designs strive for clarity and simplicity, the laconic forms of geometric shapes are extremely suitable for the wise placement of content and images as they don&rsquo;t overload the layout and make websites and apps look better-structured and organized.
If&nbsp;you are looking for inspiration of how geometric shapes can be applied, take a look at some&nbsp;<a href="https://www.awwwards.com/50-awesome-websites-with-extraordinary-geometry-elements.html" target="_blank" rel="nofollow noopener">awesome examples</a> as well as find out what&nbsp;<a href="https://www.awwwards.com/web-design-trends-for-2017.html" target="_blank" rel="nofollow noopener">patterns and techniques</a> are the hottest across the web.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/3819/content_content_content_geometry_2.jpg" alt="Top Web design trends 2018" width="800" height="600" />
&nbsp;
<h2 dir="ltr" style="text-align: justify;">Trend #2: Illustrations</h2>
Today designers are actively using illustrations to get unique images instead of stock photos. They strive to create special illustrations or icons adjusted to each customer. In 2017, hand-drawn illustrations will likely to be in-demand and here is why:
<ul>
<li style="text-align: justify;">Illustrations&nbsp;can help appeal directly to the users&rsquo; imagination and allow strengthening their personal connection with a website.</li>
<li style="text-align: justify;">Utilizing illustrations give more control over the content of the image and its details.</li>
<li style="text-align: justify;">As a rule, illustrations can be a cost-effective method, as it is cheaper than organizing a photoshoot and it can also give you capacity for your creativity and individuality.</li>
</ul>
The&nbsp;reason most designers gradually abandon the use of stock images is that nobody wants his/her work to look like a clich&eacute;. The same goes for brands that struggle to stand out from competitors. The constant use of stock images can reduce the brand&rsquo;s originality as well as cause a risk that some elements can be seen in the works of other designers.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/3820/content_content_content_illustration.jpg" alt="Top Web design trends" width="800" height="600" />
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/609/content_content_illustration_2-min.gif" alt="Top design trends in 2018" />
<h2 dir="ltr" style="text-align: justify;">Trend #3: Animations</h2>
Another&nbsp;popular trend is animation. Animated elements are broadly applied in various websites as they can quickly attract visitors&rsquo; attention. The idea of using animation in web design is not new, however, in 2017 this trend continues to gain its momentum. Furthermore, given the increased number of professional tools for creating animation, we can suppose that motion graphics will become more attractive and exquisite.
The&nbsp;animation is an extremely useful tool in web design unless it is used solely for decorative purposes. Today designers create animations using JavaScript and CSS, which helps to add moving elements on the website without overloading it. More importantly, animations are now used to improve website usability rather than just for fun. Animation is a great tool that makes websites better and easier to use.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/610/content_content_animation-min.gif" alt="Web design trends in 2018" width="800" height="600" />
<h2 dir="ltr" style="text-align: justify;">Trend #4: Microinteractions</h2>
Every&nbsp;day we perform hundreds of extremely simple actions like pressing the elevator button or &ldquo;like&rdquo; someone&rsquo;s post on Facebook or Instagram. We do this consciously, almost automatically, not thinking about the sequence of our actions. We used to call it microinteractions.&nbsp;<a href="http://microinteractions.com/what-is-a-microinteraction/" target="_blank" rel="nofollow noopener">Microinteractions are contained product moments that revolve around a single use case</a>. They are details that happen when we perform a certain number of tasks. In other words, microinteractions help websites and apps feel little more human by offering the user acknowledgment.
Despite&nbsp;all the simplicity and evidence of certain virtual acts, the web design microinteractions can be decisive. We send exchange messages, like someone&rsquo;s food on Instagram or share important messages on Facebook. Appropriate design of such interactions allows working with website intuitively, while inappropriate can lead to user&rsquo;s disappointment due to the obvious quirkiness and poor functionality of the Internet resource.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/611/content_content_micro-min.gif" alt="Top design trends 2018" width="800" height="600" />
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/612/content_content_micro_2-min.gif" alt="Web design trends" width="800" height="600" />
<h2 style="text-align: justify;">Trend #5: Bright and Saturated Designs</h2>
Minimalism&nbsp;is stepping back in 2017 and we expect to see more brands turning to bright and saturated colors. Different colors and gradients can help the user to better distinguish the content on your website. With the right chosen colors, you can significantly improve your website conversions.&nbsp;<a href="http://www.colorcom.com/research/why-color-matters" target="_blank" rel="nofollow noopener">According to Colorcom</a>, when making purchasing decisions, more than 92% of people base their decision on visual factors, mainly colors.
In&nbsp;fact, what seemed to be a trifle can significantly improve your website conversion, thus leading to higher brand visibility. A&nbsp;<a href="https://moz.com/ugc/case-study-how-using-color-psychology-improved-our-website" target="_blank" rel="nofollow noopener">recent MOZ case study</a> proved that changing the color of a button text from green to yellow resulted in 187.4% increase in website conversions!
A&nbsp;good example of the color combo is duotone. Duotone is a combination of the color spectrum of two colors. It can be shades of two colors or completely opposite tones. In web design, the duotone is often used as a color stabilizer and can help create a dominant image as well as increase readability of the text by giving more space and contrast.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/613/content_content_bright_colors-min.gif" alt="Top design trends" />
<img style="margin: 5px; width: 800px; height: 600px;" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/332/content_bright_colors_3.gif" alt="" />
<h2 dir="ltr" style="text-align: justify;">Trend #6: Cinemagraphs</h2>
The popularity of&nbsp;<a href="http://cinemagraphs.com/" target="_blank" rel="nofollow noopener">cinemagraphs</a> is growing by leaps and bonds. Cinemagraphs are characterized as photos with elements of a video that make websites look more stylish and engaging. Cinemagraphs are eye-catching and can easily appeal to users. The main reason to use cinemagraphs on your website is that they help to better communicate with visitors as well as breathe life into your website or app by giving a degree of depth with movements on a high-quality photo.
<h2 dir="ltr">Trend #7: Video</h2>
Video is the next trend that will continue booming in 2017. Use video to create better communication with your user and personalize your brand. Moving from static to dynamic elements,&nbsp;video is gaining its popularity and is becoming one of the key elements in modern web design trends. What used to be a large-format photo on the background is now becoming a wide-screen video. &nbsp;
Video plays an essential part when creating a website or an app and here&rsquo;s why:
<ul>
<li style="text-align: justify;">EyeView suggests that video on a landing page can increase conversion up to 80%.</li>
<li style="text-align: justify;">According to&nbsp;<a href="https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0001folpmqr97de5ukq1cnpp226my" target="_blank" rel="nofollow noopener">Hubspot</a>, by 2018, a video will be 79% of all consumer internet traffic.</li>
<li style="text-align: justify;">Adding video on your homepage can increase conversion up to 20%.</li>
</ul>
Advanced technologies allow to use the better resolution and reduce download time. Therefore, in 2017 more videos will be used in web design. Video is already used as a background on the websites, thus increasing time spent on the web page. With&nbsp;<a href="https://www.awwwards.com/websites/video/" target="_blank" rel="nofollow noopener">video being one of the most powerful tools in visual communication</a>, the static background looks a bit boring and old-fashioned.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/614/content_content_video_2-min.gif" alt="Web design" />
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/616/content_content_video_3-min.gif" alt="Web design trends" />
&nbsp;
<h2 dir="ltr" style="text-align: justify;">Trend #8: Typography</h2>
If the text on your web page is going to be long, make sure that it is readable as well as pleasant to readers&rsquo; eyes.
Typography is body language. Very often the role of typography in design is underestimated and more attention is paid to illustrations, photos or other graphic elements. Good typography can lead to a significant improvement of UI and UX. The designer is responsible for organizing words and letters in a way to convey a message that will evoke emotion and set a tone. In most cases, typography is about visual effect rather than text. Well-Structured typography can greatly support your overall design.
If you are looking for ideas or inspiration for using typography on your website, check out&nbsp;<a href="https://www.typewolf.com/" target="_blank" rel="nofollow noopener">Typewolf</a> or&nbsp;<a href="http://www.nurturedigital.com/" target="_blank" rel="nofollow noopener">Nurture Digital</a>. These are great sources where you can delve deeper into digital typography.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/619/content_content_landpage-min.gif" alt="Web trends in 2018" width="800" height="351" />
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/617/content_content_typo_2-min.gif" alt="Web design" width="800" height="600" />
<h2 dir="ltr" style="text-align: justify;">Trend #9: Scrolling</h2>
There were times when designers criticized scrolling (whether it&rsquo;s vertical or horizontal). However, in the era when&nbsp;<a href="http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report" target="_blank" rel="nofollow noopener">mobile is becoming the leading digital platform</a>, the action of sliding content across monitor or display is gaining its popularity and becoming one of the key elements in the list of the latest web design trends. Scrolling allows you to easily navigate through web pages while eliminating the need for additional clicks. In general, scrolling changes the approach to web design, focusing more on the user's&rsquo; needs. Long scrolling websites are very adaptable and they encourage users to stay longer on the web page.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/618/content_content_scrolling_2-min.gif" alt="trends in 2018" width="800" height="600" />
<h2 dir="ltr" style="text-align: justify;">Trend #10: Emphasis on Landing Page</h2>
A famous actor Will Rogers once said: &ldquo;You will never get a second chance to make a first impression&rdquo;. Think of your company&rsquo;s website as a crucial step in establishing a good connection with your potential visitor, customer or user. The aim of a landing page is to capture visitors&rsquo; attention and turn them into potential leads. Every business craves for having a&nbsp;<a href="https://www.webdesignerdepot.com/2015/01/15-landing-pages-with-outstanding-ux/" target="_blank" rel="nofollow noopener">creative and a unique landing page</a> in a way to introduce the product&rsquo;s features and benefits in a good light.
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/619/content_content_landpage-min.gif" alt="Top design trends USA" width="800" height="351" />
<img src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/620/content_content_landpage_2-min.gif" alt="Top Web design trends in 2018 USA" />
The good designer aims to create a product that will work on multiple devices and attract a global audience. Keep in mind that responsive design can change the way brands interact with consumers.
There is a logical development towards service design and visual trends replace one another. Interfaces are moving away from the &ldquo;picture&rdquo; to &ldquo;interaction&rdquo; and for this reason, motion design in terms of the amount of information delivered to the user is almost equal to graphic design. There is a continuous standardization of UI design. The quality of mock-ups, ready-made animation scripts, color palettes has grown significantly. It helps designers to create a harmonious and effective interface, spending a minimum of resources to develop a visual style.
At Agilie, we pay close attention to the constantly changing trends in graphic and web design that allow us to be at the forefront of&nbsp;<a href="/expertise/technology/web-development" target="_blank" rel="nofollow noopener">web development</a>. You may ask why it&rsquo;s so important for you to know those trends if you are not a designer or a web developer? Well, it&rsquo;s not a secret that for business to be successful, an online presence is equally important as the offline. With the website being your business card, it is important to know how to attract more customers through visual content.
&nbsp;
Ready to start applying those new web design trends,&nbsp;<a href="https://agilie.com/contacts" target="_blank" rel="nofollow noopener">contact</a> our team!
&nbsp;
&nbsp;
<h2 dir="ltr">&nbsp;</h2>

We encourage you to keep reading our newest blog post, in which we&rsquo;ve picked the X recent web design trends.

Web Design Trends 2017: How to Be up to Date

Over the course of 2016 we&rsquo;ve heard of many technology trends: chatbots, virtual and augmented reality, voice assistants, and so on. 2017 is the high time to find the best ways for people to interact with these technologies.&nbsp;

Meanwhile, the introduction of conversational interfaces and personal assistants of different kinds doesn&rsquo;t mean we&rsquo;re ready to abandon more customary user interface patterns.

In this article, we&rsquo;ll try to analyze what <a href="/expertise/technology/ui-ux-design" rel="nofollow" target="_blank">mobile app design</a> trends that buzzword the beginning of 2017 will - hopefully - live up to the end of the year and will actually mean something for product design and human-computer interaction in general.

Here&rsquo;s what we see as the most interesting mobile design trends for the year 2017.

More material design applications including:

<ul>
	<li style="text-align: justify;">Experimenting with material trends such as card interfaces</li>
	<li style="text-align: justify;">Meaningful transitions</li>
</ul>

Detours from material design principles like:

<ul>
	<li style="text-align: justify;">Less flat-ish feel</li>
	<li style="text-align: justify;">More color diversity</li>
	<li style="text-align: justify;">Icons going back to thin outline</li>
</ul>

Experimenting with UI patterns:

<ul>
	<li style="text-align: justify;">Alternative UI patterns instead of hamburger-like menus</li>
	<li style="text-align: justify;">Exploration of various prototyping tools</li>
	<li style="text-align: justify;">Mobile-first orientation of web apps</li>
</ul>

Adapting mobile design to new means of interactions such as:&nbsp;

<ul>
	<li style="text-align: justify;">Сonversational interfaces</li>
	<li style="text-align: justify;">AR and VR</li>
</ul>

Now, let&rsquo;s explore each of these points in detail.

<h2 style="text-align: justify;">1. More material design and a step off from flat</h2>

Google&rsquo;s material design had made it from a hot trend in 2015 to app industry standard in 2016. As for now, however, the material design principles are not considered as some kind of dogmas by UI/UX designers. In 2017 these principles work rather as road signs to show the general direction user flow and layouts should take in order to deliver the best user experience.

For example, card-based UI turned out to be an ideal way to deliver information and content in mobile apps. Card-based interfaces help organize large amounts of different content easily, just splitting it into accessible chunks. The different kinds of card layouts had been constantly in the highlight throughout 2015 and 2016, and don&rsquo;t seem to be going anywhere in 2017.

<img alt="cards layout" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/257/content_cards_jpg.jpg" style="width: 796px; height: 595px;" />

<a href="https://dribbble.com/shots/3209261-Pro-Timetracker-Debut-on-Dribbble" rel="nofollow" target="_blank">Time tracker app</a> concept using the purely card-based interface.

Another tendency is fusing more complex graphic elements and effects into the simplistic flat-inspired material design. No, skeuomorphism isn&rsquo;t back (not yet, at least), but some of its distinctive elements like shadows or translucent elements are enjoying more attention from UI designers.

<h2 style="text-align: justify;">2. More diversity in colors</h2>

Color palettes this year seem to be more diverse than they were in previous years. Today&rsquo;s apps and websites feature vibrant, contrastive colors, dark backgrounds, unexpected color transitions, and even elements with a shy skeuomorphic feel to them.

<img alt="flash garage" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/258/content_flash_garage.gif" style="width: 800px; height: 600px;" />

<a href="https://dribbble.com/shots/2896331-Flash-Garage-concept" rel="nofollow" target="_blank">Gadget</a><a href="https://dribbble.com/shots/2896331-Flash-Garage-concept" rel="nofollow" target="_blank"> battery management app</a> concept uses black as a theme color which contrasts with functional UI elements.

Meanwhile more calm, minimalistic color palettes aren&rsquo;t going anywhere, too. Altogether, this means we&rsquo;ll see a much wider range of visual solutions this year.

<img alt="taxi app design concept" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/259/content_taxico.gif" style="width: 800px; height: 600px;" />

<a href="https://dribbble.com/shots/3219922-TAXICO-taxi-for-kids" rel="nofollow" target="_blank">Taxico app</a> concept features a calm color palette.

<h2 style="text-align: justify;">3. Custom graphics</h2>

Throughout the last couple of years, custom illustrations began to play a prominent role in mobile apps&rsquo; UI, appearing more and more alongside photos and simplistic icons. 
Illustrations give mobile apps personality and character, help build brand identity and brand awareness among the users - that&rsquo;s something that hard to achieve using regular photography.

<img alt="orangery app" height="600" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/3786/content_content_content_artboard_2_2x.jpg" width="800" />

<a href="https://dribbble.com/shots/3272975-Orangery-app" rel="nofollow" target="_blank">Personal orangery app</a> concept depicts plants using custom illustrations instead of photos.

<h2 style="text-align: justify;">4. Icons back to minimalistic outline</h2>

Over the recent years, in-app icons went from skeuomorphic design to flat which had sequentially transformed to outline icon style presenting more and bolder lines. As for the end of 2016 and the beginning of 2017, in-app icons are coming back to thin, minimalistic outline design.

Another icon-related trend is animated icons. Putting motion into icons provides your app&rsquo;s users with more sensible feedback and, therefore, more authentic user experience.&nbsp;

<img alt="animated icons design trends" height="600" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/634/content_content_10_tomplay.gif" style="width: 800px; height: 600px;" width="800" />

Animated icons for <a href="https://www.behance.net/gallery/34364779/Tomplay-interactive-sheet-music" rel="nofollow" target="_blank">Tomplay</a>, an interactive sheet music app.

<h2 style="text-align: justify;">5. Alternative UI patterns</h2>

Today, many designers see the hamburger menu - the menu we all are so accustomed to - to be a controversial UI pattern, which has its pros and cons. It surely helps to structure in-app navigation considering the small amount of space mobile devices provide. But it also appears that not all users even realize those three horizontal lines are a significant navigation element, and using the hamburger-like hidden drawers can <a href="https://thenextweb.com/dd/2014/04/08/ux-designers-side-drawer-navigation-costing-half-user-engagement/#.tnw_z465gJHf" rel="nofollow" target="_blank">seriously reduce</a> user engagement.

Now, designers try out various <a href="https://www.justinmind.com/blog/hamburger-menu-alternatives-to-mobile-uis-most-controversial-pattern/" rel="nofollow" target="_blank">alternatives to the hamburger menus</a> like using more contextual and intuitive hidden navigation elements, placing navigation in tabs, adding floating action buttons, and experimenting with iOS&rsquo;s 3D-touch technology allowing users to peek on hidden menu elements.&nbsp;

Which of these patterns will become the next mobile UI trend is yet to be seen.

<h2 style="text-align: justify;">6. Interaction experimenting&nbsp;</h2>

And here appears the question: how to find the interaction patterns that appeal to users best? Why not try experimenting? The new prototyping tools appear now more often than any time before, and each of them offers some new possibilities to professional UI/UX designers in means of building, presenting, and testing new interactions, user flows, and combinations of interactions.

We at Agilie have tried different prototyping tools including <a href="https://www.sketchapp.com/" rel="nofollow" target="_blank">Sketch</a>, <a href="https://www.protopie.io/" rel="nofollow" target="_blank">ProtoPie</a>, <a href="http://www.adobe.com/products/experience-design.html" rel="nofollow" target="_blank">Adobe XD</a> and others, and we <a href="https://dribbble.com/shots/3293259-Hoteller-motion-prototype-ProtoPie" rel="nofollow" target="_blank">keep experimenting</a> and building concepts in order to the most simple and user-friendly product design solutions.

<h2 style="text-align: justify;">7. Conversational interfaces</h2>

Personal assistants and chatbots were indeed the technology trends of which everyone spoke throughout 2016. Now, it&rsquo;s time to figure out the best way to connect people with data-driven algorithms by creating capable conversational interfaces, whose usability and functionalities extend far beyond the abilities that regular personal assistants have now.&nbsp;

Imagine the &ldquo;assistant-as-app&rdquo;, an interface messenger-like that can accomplish sophisticated tasks through a natural dialogue with you. And this is only one example of what UI/UX designers can do employing machine learning and natural language processing (NLP) technologies to build the most convenient human-computer interactions.

<img alt="conversational interfaces" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/263/content_siri-search1.jpg" style="width: 800px; height: 450px;" />

<h2 style="text-align: justify;">8. Anticipatory design</h2>

Chatbots are not the only way to effectively use data-driven algorithms for providing better services and products. As&nbsp;<a href="https://en.wikipedia.org/wiki/Hick%27s_law" rel="nofollow" target="_blank">Hick&rsquo;s law</a> suggests, the wider the choice lies before the user the more time and effort it would require for them to make a choice. Too much choice leads to decision fatigue, and in the case of user experience design it may be fatal: people just won&rsquo;t waste their time and effort on making choices. As the solution to this problem, there is the concept sometimes dubbed as <a href="https://medium.com/digital-experience-design/a-radical-mindshift-in-ux-anticipatory-design-390e457e4db8#.oixx2b8xp" rel="nofollow" target="_blank">anticipatory design</a>.

Anticipatory design implies utilizing user behavior data to predict people&rsquo;s choices even before they realize they need to make them. The goal of the anticipatory design is to provide apps with more contextual awareness and narrow down user&rsquo;s choices to one option - the one they need at the exact moment. While this might sound a little dystopian, contextually aware apps can provide much more value to users and make the human-computer interaction as simple as never before.

<h2 style="text-align: justify;">9. Further exploration of VR and AR</h2>

Virtual and augmented reality have been on the lists such as this one for at least three years a row. Now, they, at last, started to take shape both at hardware and software levels.

Mobile devices with VR-ready displays like Xiaomi Mi 5, Samsung Galaxy S7 Edge, and Google Pixel are already on the market, so the changes are now more feasible than ever before.

We can&rsquo;t guaranty that 2017 will be the year when VR and AR will change the way we interact with apps, but it still can be. As an alternative, it&rsquo;s pretty possible VR and AR might fit their own niche, just like did wearables - another long-standing inhabitant of various trend lists.

<img alt="VR" height="533" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/3787/content_content_content_design_trends_vr_1.jpg" width="800" />

<h2 style="text-align: justify;">10. More responsive websites</h2>

Finally, web browsing has become an integral part of any mobile device user&rsquo;s life. Moreover, the websites with non-mobile-friendly UX <a href="https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html" rel="nofollow" target="_blank">aren&rsquo;t indexed high by Google starting from January 2017</a>.&nbsp;

And as the market goes mobile-first, designers must answer to this by building responsive websites that work, look, and feel consistent on mobile screens just as they are on desktops.

&nbsp;

Year after year, the direction which mobile design trends take doesn&rsquo;t change drastically, but the trends themselves grow in detail and adjust to people&rsquo;s and the market&rsquo;s current needs and technological trends. Which trends from our today&rsquo;s top we&rsquo;ll see in best app design 2017? Only time will show.

In this article, we&rsquo;ll speak about&nbsp;what we see as the most interesting mobile design trends for this&nbsp;year.

Mobile design trends 2017: material design, alternative UI patterns, anticipatory design, AR and VR and more.

Top 10 Mobile App Design Trends 2017

In 2016, we took on ticket booking apps, tried making banking apps more visually appealing, tested different interactions for e-commerce apps, and a lot of other stuff. In this article, you&#39;ll see the animations Agilie&#39;s design studio had been crafting throughout the last year.

Let&rsquo;s start!

<h3><a href="https://dribbble.com/shots/3060365-Banking-app">Banking app concept</a></h3>

by Lina Lysenko

<img alt="banking app animation" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/243/content_2_banking_app.gif" style="width: 640px; height: 480px;" />

Most banking apps are quite dull-looking, and working with them sometimes feels really like going into a bank - boring and uninspiring. In this concept, we decided&nbsp;to add some colors to the digital banking routine and imagine how to make a banking app stand out from a bunch of other similar apps.

<h3><a href="https://dribbble.com/shots/2896331-Flash-Garage-concept">Energy saving and management app concept</a></h3>

by Alexey Radzhabov

<img alt="energy saving app" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/244/content_flash_garage.gif" style="width: 640px; height: 480px;" />

Little by little, the electric power is replacing gasoline and even being employed in more unexpected cases. The Flash Garage project aims to help you track the statuses of your batteries on your electricity-powered skateboard, bicycle or scooter.

<h3><a href="https://dribbble.com/shots/2832006-Cinema-App">Cinema tickets booking app concept</a></h3>

by Yegor Kosinov

<img alt="Cinema app" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/255/content_4_-cinema_app_gif11.gif" style="width: 400px; height: 301px;" />

We at Agilie are all keen movie lovers and, therefore, moviegoers. That&rsquo;s why we&rsquo;re so concerned about finding new visually appealing and convenient ways to buy cinema tickets. This concept is one of such takes on quick and easy ticket booking process - just choose a movie, make few taps, and here you go with your digital ticket.

<h3><a href="https://dribbble.com/shots/3132086-Booking-concept">Easy tickets booking app concept</a></h3>

by Yegor Kosinov

<img alt="ticket booking" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/254/content_1_-booking_app_concept11.gif" style="width: 400px; height: 300px;" />

And here&#39;s a slightly different approach to online ticket booking.

We often buy cinema, concert, or even theater tickets online while being on the move. In such situations, tiny input forms turn the booking process into quite a painful endeavor. This concept of a cinema ticket booking app that solves the problem by offering large UI elements and employing simple gestures to make the ticket-buying process fast and convenient, regardless the situation.

<h3><a href="https://dribbble.com/shots/2879618-Chat-App">Material-based design concept for a messaging app</a></h3>

by Lina Lysenko

<img alt="messaging app material" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/245/content_5_chat_app.gif" style="width: 640px; height: 480px;" />

Here, we experimenting a little with applying Google&rsquo;s Material Design to a messaging app. Navigating through a simple card layout, a user can make calls, and create group and secret chats.

<h3><a href="https://dribbble.com/shots/2781759-Financial-App-Onboarding">Wirex</a><a href="https://dribbble.com/shots/2781759-Financial-App-Onboarding"> financial app onboarding</a></h3>

by Lina Lysenko

<img alt="" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/246/content_6_financial_app_onboarding.gif" style="width: 640px; height: 480px;" />

Meet the onboarding animation for a <a href="/blog/your-own-cryptocurrency-from-scratch-everything-you-need-to-know-to-create-your-cryptocurrency">Wirex</a>, a financial app designed by the Agilie team.&nbsp;The onboarding showcases how easy a user can manage your bitcoins and card accounts using the Wirex app: send, convert, and manage money with just a few taps with the Wirex application.

<h3><a href="https://dribbble.com/shots/2902496-Payment-preloader">Payment preloader for </a><a href="https://dribbble.com/shots/2902496-Payment-preloader">a tickets</a><a href="https://dribbble.com/shots/2902496-Payment-preloader"> booking app</a></h3>

by Yegor Kosinov

<img alt="online payment preloader" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/247/content_7_payment_preloader.gif" style="width: 640px; height: 480px;" />

Most of us prefer buying tickets online using a mobile app. But we don&#39;t like staring at an empty screen while waiting for the payment approval. So why not to wait for it with some popcorn?

<h3><a href="https://dribbble.com/shots/2637299-Carousel">Carousel view concept for a shopping website</a></h3>

by Alexey Radzhabov

<img alt="shopping carousel" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/248/content_8_carousel.gif" style="width: 640px; height: 480px;" />

Why not try something new for shopping websites? Here&#39;s an elegant&nbsp;carousel for the product catalog. It turns showcasing items into a fun, interactive process.&nbsp;

<h3><a href="https://dribbble.com/shots/2608426-STITCH-Shopping-app-UI-Kit">Animated UI kit for an e-commerce app</a></h3>

by Lina Lysenko

<img alt="shopping app UI kit" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/252/content_stitch.gif" style="width: 640px; height: 480px;" />

An elegant and clean UI kit for the concept of a&nbsp;shopping app called <a href="https://dribbble.com/shots/2485821-S-T-I-T-C-H">STITCH</a>. All components here are vector-based, fully compatible and editable. Layers are organized, carefully named and grouped.

<h3><a href="https://dribbble.com/shots/2558081-Tomplay-icons-animation">Animated icons for a music app</a></h3>

by Alexey Radzhabov

<img alt="animated icons" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/249/content_10_tomplay.gif" style="width: 640px; height: 480px;" />

Animated icons are a good tool to make interactions fun and intuitive. <a href="https://www.behance.net/gallery/34364779/Tomplay-interactive-sheet-music">Tomplay</a>, an interactive sheet music app allows students to learn and practice playing numerous music instruments, learn different scores, and make own scores and recordings.

&nbsp;

The year 2017 has only begun, but it promises to be even more productive for our team. We have already crafted some new cool animations which you can check out on our&nbsp;<a href="https://dribbble.com/agilie">team page on Dribbble</a>. Also, take a look at Agilie&#39;s&nbsp;<a href="https://www.behance.net/agiliebunny">projects on Behance</a> and follow our <a href="https://www.pinterest.com/agilieninja/">brand new Pinterest page</a>.&nbsp;

Oh, and don&rsquo;t miss new stories on our <a href="https://medium.com/@agile_ninjas">Medium blog</a> - there will be a lot of interesting stuff on UI/UX design and app development coming this year!

In 2016, we took on ticket booking apps, tried making banking apps more visually appealing, tested different interactions for e-commerce apps.

Best animations 2016 by the Agilie design team

Agilie Design: The Year 2016 in Animations

Since its appearance in 2014, Google&rsquo;s Material Design language has set up the way designers view and build interfaces for years ahead.&nbsp;

At first glance, it seems that Material Design is just a new graphical way to provide more vibrant colors and shadows. Actually, it&lsquo;s a new approach to developing different kinds of software products and their functionality. Material Design provides an extensive library of design patterns and guidelines that work for any medium. Originally used mainly for Android apps and Google products, its principles have quickly found their way to iOS and web design.

One of the many highlights of Google&rsquo;s design language is the new approaches to animations and transitions. In this article, we&rsquo;re going to provide you with some tips on these aspects of Material Design based on our team&rsquo;s own experience.

<h2 style="text-align: justify;">What is Material Design</h2>

<a href="https://material.io/guidelines/material-design/introduction.html" rel="nofollow" target="_blank">Material Design</a> is&nbsp;a new approach to user interaction with the program elements. It has originated from information cards from the Google Now service. Google developers have come to the conclusion that elements must have physical properties - thickness, shadow, speed, so a user could have an impression of interacting with real tangible objects. Paper is the basis of the material. Take its physical properties, add bright colors, spectacular animations, minimalism and you&rsquo;ll get Material Design.

<img alt="" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/232/content_material_design.png" style="width: 800px; height: 318px;" />

The principles of Material Design

The material has not only physical properties. It can change size and color, be split into parts or merge into a solid sheet. Animation in Material Design is a very important part of the concept. It takes into account the physical properties of objects, their acceleration, and deceleration, the inertia. The movement of objects is smooth and convenient for visual perception. However, it should be used only when it&rsquo;s needed, without overloading the content. Due to this, the design does not return to complicated skeuomorphism, and, at the same time, it is not as simple as a flat design.

Here, we gathered ten main principles that help you understand how to create truly meaningful transitions and animations using material motion.

<h2 style="text-align: justify;">10 main principles of animation in Material Design</h2>

<h3 style="text-align: justify;">1. Everything in the interface must follow a certain logic.</h3>

The quality of <a href="/expertise/technology/ui-ux-design" rel="nofollow" target="_blank">user experience</a> within an app mainly depends on how the user flow is designed. Material Design promotes the idea to make the user flow as seamless and natural as possible.

The material can change shapes and each object can move independently during the transitions between screens. For example, pop-up windows and buttons appear from the button that the user clicks, not in the middle of the screen, or one screen can smoothly transit into another while preserving some elements from previous one, yet reshaping them.

<img alt="fitness app material design animations" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/233/content_material_fitness_transitions.gif" style="width: 600px; height: 450px;" />

Our <a href="https://dribbble.com/shots/2069918-Fitness-Tracker-Material-Design" rel="nofollow" target="_blank">fitness tracking app concept</a>. We wanted to deliver screen transitions in the most logical and natural way.

<h3 style="text-align: justify;">2. All objects must respond to touch with animation.&nbsp;</h3>

According to the Material Design guidelines, all interactive material objects must respond to users&rsquo; touch in one way or another.

Thus, the effect of ripples radially spreading on the interactive surface is the most common interaction animation in&nbsp;Material Design. Another material reaction to a user&rsquo;s tap is bouncing and hovering effects on an object a user interacts with.

Having all micro-interactions in an app to provide visual feedback to users&rsquo; actions makes the UX more immersive and enjoyable.

<img alt="material ripples effect" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/234/content_material_design_ripples.gif" style="width: 382px; height: 399px;" />

Ripples and hovering effects as the response to an interaction. Source: android-developers.googleblog.com

<h3 style="text-align: justify;">3. Use icon animations.</h3>

It&rsquo;s a relatively new but very promising concept. Users do not pay attention to these details, but the general perception of the application becomes easier. 
Some icons like a hamburger menu or back button can morph as the button&#39;s function changes, others can appear from the context buttons&nbsp;with the circular reveal effect. Here&rsquo;s an example of how it can be done:

<img alt="chat app with cards layout" height="480" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/684/content_content_material_design_cards_layout_chat-app_-_600-min.gif" style="width: 640px; height: 480px;" width="640" />

Our <a href="https://dribbble.com/shots/2879618-Chat-App" rel="nofollow" target="_blank">chat app concept</a> uses card layout and different icon animations

<h3 style="text-align: justify;">4. While the elements are separated, the selected object is visually lifted.</h3>

The Material Design concept provides great possibilities to create a feeling of a space consisting of physical objects on the other side of the screen. Use shadows and animations to achieve this sense of space and visually lift the object you want to highlight - make it hover above other material objects.

<h3 style="text-align: justify;">5. All the elements must move in a coordinated manner and in the general direction.&nbsp;</h3>

Chaotic motion and object&#39;s&rsquo; appearance on a screen distracts and confuses a user complicating their perception of the objects. Also, it&rsquo;s better not to stagger objects letting the next to appear before the animation of the previous one isn&rsquo;t even finished.

<img alt="material motion" height="450" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/704/content_content_material_design_animation_1-min.gif" style="width: 600px; height: 450px;" width="600" />

An example of animation in Material Design <a href="https://dribbble.com/shots/1717585-Google-s-Material-Design-Animation" rel="nofollow" target="_blank">by Balraj Chana</a> features transitions with a number of gradually animated elements that appear in one general direction.

<h3 style="text-align: justify;">6. Before you create a transition, it&rsquo;s important to understand what information needs emphasis.</h3>

So you could compose both objects&rsquo; layout and the way they appear on the screen during the transitions. This will allow you to combine pages visually without a sharp movement and create the most intuitive user flow.

<h3 style="text-align: justify;">7. Transitions between pages should be smooth and contain common elements.</h3>

To make the user flow feel even more seamless, you can move some elements from screen to screen, so that a user doesn&rsquo;t get lost and knows where they are.

<img alt="login screen animation" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/235/content_material_design_login_touch_animation.gif" style="width: 600px; height: 450px;" />

A login screen for our <a href="https://dribbble.com/shots/2034562-To-Do-Manager-Login" rel="nofollow" target="_blank">To-Do Manager app</a>. The app icon present on both screens ensures the consistent transition from one screen to another.

<h3 style="text-align: justify;">8. Acceleration and deceleration of the objects should be smooth.</h3>

To make transitions comprehensible for users, ensure all motions are smooth and as close to reality as possible. As Material Design aims to replicate the physics of the natural world, the smoothness of motions can be emphasized by the inertia during acceleration and deceleration of animated objects.

<h3 style="text-align: justify;">9. Each material object can have its own timing.&nbsp;</h3>

There is no need to animate objects simultaneously, it&rsquo;s more natural if they appear one by one, so a user could look through the objects gradually. When objects appear on the screen all at once, it&rsquo;s overwhelming and eliminates a clear focus.

<h3 style="text-align: justify;">10. Duration is important.</h3>

While Material Design makes it possible to create smooth transitions, it&rsquo;s important to find the ideal duration for each animation. Too slow animations are distracting and will harm the user flow. In the same time, too quick transitions can be confusing. A designer&rsquo;s challenge here is to find the perfect balance between speed and clarity of transitions.

<img alt="material design animations" src="https://d12zh9bqbty5wp.cloudfront.net/ckeditor_assets/pictures/236/content_2_-_preview.gif" style="width: 600px; height: 450px;" />

Material Design animations <a href="https://material.uplabs.com/posts/material-design-animations" rel="nofollow" target="_blank">by Jelio Dimitrov</a>

The animation is the very core concept of Material Design. It&rsquo;s not just a trend, but a necessary component which simplifies the navigation, improves the user experience, and, ultimately, breaths life into a product.

Want us to help you design your mobile app or website? <a href="https://agilie.com/contacts" rel="nofollow" target="_blank">Contact us</a> and let&#39;s discuss&nbsp;your ideal product!

At first glance, it seems that material design is&nbsp;just a new graphical way to provide more vibrant colors and shadows.

Material design is not just a new graphical way to provide vibrant colors and shadows. This design is based on a new way of user interaction with program elements

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