There are some classic ways for big and small companies to communicate with consumers:
- - TV & radio commercials;
- - Print advertising;
- - Media advertising;
- - Outdoor & web advertising.
Over the course of time these channels of communication are becoming less efficient because decreased users' interest for last years. That is why nowadays people get a so-called " informational noise " filter. Such filters can be overcome by interaction with a consumer. It should involve not only senses but thinking, logic and emotions as well. The thing is that mobile apps for business affect simultaneously all aspects named above therefore its results leave far behind classic advertising methods.
Such kind of mobile advertising as a promo application is an effective marketing tool that passes information about your advantages to customers in a special remarkable manner, and creates high-level assurance of the company and its product. The mobile promo application can be just a part of a bigger promotional campaign; its main goal here is to attract clients' attention to the campaign. As most of mobile applications deal with entertainment and are designed to entertain users, their effect is normally impressive and long-term.