Why Your E-commerce Project Needs an App: 10 Benefits of E-commerce App Development
Let's talk about e-commerce mobile business. This is really an interesting topic to discuss since eСommerce apps are extremely popular right now, they're in the highest demand. Why? We can name at least 10 reasons explaining such a level of popularity, and we're describing each one in detail in our article. Moreover, we're going to tell you the best way of building an e-commerce app which is sure to succeed.
So, read, enjoy, and feel free to follow our tips! And, of course, ask questions if you have any.
Types of eCommerce mobile apps
Anyone willing to know how to build e-commerce mobile apps should understand their classification.
There are different ways to classify ecommerce apps, and we suggest you take a look at two of them, the most convincing models, as we suppose.
So, the first classification system includes the following app types:
#1. Business-to-business (B2B)
B2B mobile e-commerce apps are aimed at selling goods or providing services; moreover, these processes are carried out between enterprises (that is, business companies).
For example, you may create a mobile platform which allows manufacturers to advertise their products (say, building materials), while other companies buy what they are interested in to provide their services to end-users (let it be construction firms).
So, if you have an idea of how to establish interaction between the two companies with the help of a mobile application, don’t hesitate to turn it into reality. Business-clients are reliable and payable, which means you have an opportunity to get an excellent source of income.
#2. Business-to-Consumer (B2C)
A B2C model is the most popular type of e-commerce apps. Here, we’re talking about the interaction of a certain company (like an online store) and the end-consumer (the person making the purchase).
Most of the e-commerce mobile applications fall in the B2C category. Today сompanies don't want to limit themselves to common stores, they're willing to make apps in order to be able to more effectively sell to us, customers, a variety of products, from clothing to software and even cars.
#3. Consumer-to-Consumer (С2C)
A C2C model implies that the sale of goods is carried out between the consumers themselves. Glaring examples of such e-commerce mobile applications are platforms to conduct online auctions and different P2P marketplaces.
#4. Consumer-to-Business (С2В)
It’s not a typical example of e-commerce app development. In this case, consumers are selling their services or goods to companies (business). A good instance is when web designers or photographers demonstrate their pieces (let us say, logos or colorful photos), and the agency can buy what it likes.
If you're interested in developing a mobile e-commerce application of a C2B type, you need to come up with the idea of a mobile platform which would allow consumers to promote their services/goods. What kind of services and which companies? It’s up to you to decide!
If you’re not impressed by the above classification system, we’re ready to offer you the second one which is based on the purposes of the e-commerce app development.
#1. Marketing purposes
Such mobile e-commerce apps are designed to gather information on a consumer (his preferences and desires). The service helps to build a better relationship with the client and improve the product, which leads to increased sales.
#2. Financial purposes
These mobile commerce applications include online and e-banking systems, online stock trading, etc. Financial companies often create apps of the sort in order to improve their communication with customers.
#3. Bidding and Auction purposes
And again, here we have the variation of C2C mobile shopping development (but from a different point of view).
Among the eCommerce business goals of these solutions is the implementation of the bidding system which allows potential buyers to bid for the goods or services.
#4. Trading Purposes
Finally, the last but not least... let's just say that it is the most popular type of ecommerce mobile apps.
These are mobile shopping applications aimed to simplify the chain-work of sales of goods and services - to the convenience of the buyer and the seller's benefit.
...As you see, everything is simple. The main thing is to have something for sale (whether a material commodity, virtual goods or services) and someone who needs what you offer (a company, person or group of people).
Okay, now you understand what types of apps there are, but the question remains: why should you be interested in how to build an e-commerce application? We’ll give you 10 main reasons!
10 benefits of e-commerce app development
#1. Source of earnings
Mobile e-commerce apps can become both a sole and additional source of your income. Any customer is now able to make a purchase in your e-store (further to buying goods in a real shop). That’s a really good reason to create an e-commerce mobile application, right?
#2. Strengthening of business
Here we’re discussing mobile apps that can augment e-commerce success.
Suppose, you, as the owner of a clothing store, are quite happy with the level of your income. But, of course, you’re unlikely to be against increasing the profitability of your business. And the best way to achieve the mentioned goal is to expand your target audience by offering an alternative mobile version of your store - that is, by making a mobile responsive e-commerce site. Thus, your company will become more appealing to those customers who prefer to choose goods online (web or mobile).
By developing a mobile app for an e-commerce store, you’re getting a chance to run your business in the most convenient way, without a necessity to be office-bound.
#4. Go with the times
To succeed, you must move with the times. And when building a mobile application for e-commerce project, you are doing just that!
Ordinary stores have become outdated, they're not enough in order to be among the market leaders. The mobile e-commerce era has come.
#5. Tet-a-tet with the consumer
A shop owner rarely manages to communicate with his customer confidentially. Thanks to the app for an e-commerce store, such friendly communication becomes possible, which leads us to the next factor, namely…
#6. Customer loyalty
Knowing your customer, you’ll be able to offer him exactly what he desperately needs and thereby gain his trust and loyalty. Interested? Then provide your mobile shopping service with an online chat and build customers loyalty by constantly working with users’ feedback.
#7. Always at hand
Smartphones almost always accompany your buyers, which means they have more points of contact with your mobile app solution. A customer doesn’t have to go anywhere to make a purchase or order a service. Your store (or another version of the e-commerce project) is always here, at hand.
Building an e-commerce app, you get an excellent tool which allows you to unobtrusively remind customers about yourself, namely - a push notification system.
#9. Development Opportunities
The mobile commerce market is constantly evolving, and it's your great opportunity to improve and scale your company too. Obviously, it’s one more advantage for e-commerce business and a possibility to increase your profits.
#10. Fewer Costs
Among other e-commerce app development benefits, we should definitely mention a wonderful chance to avoid some costs, inevitable otherwise. Say, a mobile store will allow you to do without a pathos building with luxury showcases - it is enough to have a good warehouse of finished products.
If we’ve convinced you, and you're interested in how to create a mobile e-commerce app, we’re ready to answer right now!
How to make an e-commerce app?
If you want to know how to make an e-commerce app, you need to list all the requirements you want your mobile service to have. We can give you some tips which will be relevant to any mobile solution.
So, these are features e-commerce apps should have:
Registration. The feature is a must-have for any mobile application. We advise you to provide the possibility of registration by integrating user data from social networks;
Profile with all the information on the user;
Catalog of goods (or description of services);
Feedback. As we’ve already said, the feature in question will help you learn about the user's opinion about your mobile shopping app so that you’ll get a chance to correct your strategy in time.
Push Notifications. All successful ecommerce mobile applications have a Push Notification System to stay in touch with users by informing them on discounts and loyalty programs, reporting company news, etc.
Online chat. A great opportunity to get close to your consumer!
Search. The feature will simplify the navigation system and help the user find the information he needs. As a result, customer loyalty is increasing.
Filters. This is another way to improve the user experience.
History of orders. A user should be able to track his orders or view the history of old ones.
Payment gateway integration. E-commerce iOS (Android) apps are aimed to help you earn with their assistance. So, you must carefully think over the payment system. This isn’t an easy task because it's about money! We hope, our tips will come in handy, and you’ll be able to implement it as best as possible.
Having an idea of your mobile service’s requirements, you can search for a company of experts capable of substantiating your conception.
In general, the process of developing a mobile e-commerce application includes the following stages:
Research. The 1st step is necessary to assess the level of competition in the mobile commerce market.
Prototyping. The next stage includes creating a prototype to illustrate each app screen. So you’ll know how your eCommerce app will look like.
Design. It’s important to find competent UI/UX designers skilled enough to create a user-friendly and intuitive app interface (meeting your special needs).
Development. Note that you’ll have to hire iOS, Android, and Backend developers because it's not enough to make an e-commerce Android app (or iOS). You need to figure out how to create a mobile e-commerce app which will work correctly on any mobile platform.
Quality Assurance. A qualified QA team will conduct all the necessary app testing processes in order to ensure the high quality of the final product.
Release, the final and not less important stage of developing a mobile app for an e-commerce store. The correct app launch is half the success!
Cool e-commerce app ideas
The most successful ecommerce mobile apps are those which, in addition to the usual functionality, provide users with a few original features. Here are some suitable examples - perhaps, they'll inspire you to create something of the sort!
Technical capabilities of mobile devices
Our gadgets have a number of unique features, and neglecting them is a huge omission. A popular online electronics store named Crutchfield didn’t make such a mistake! On the contrary, it uses a GPS navigator built into mobile devices in order to estimate the cost of delivery of goods in advance - such e-commerce app development benefits play into the hands of both the buyer and the supplier.
The Alibris e-commerce iOS app (an online bookstore) has found an effective approach to such a function of iPhones as “shake-up”. The result of shaking are the recommendations of books to read. However, some people doubt how random these recommendations really are.
A similar method is being used by the wine department of the Tesco supermarket (in its case, it’s about the recommendations of wines to drink).
Amazon Remembers is a mobile shopping app which helps customers find a product using only its picture. The search is being made through the extensive Amazon photos database.
List of products on the walls of the subway
It’s also worth mentioning a very original way of using the benefits of e-commerce app development, which was found in Korea where Tesco Homeplus opened a virtual-real grocery store. Any person may start shopping on his way home (or to work). The customer just needs to use his mobile device so that he can scan photos of goods glued with long strips on the walls of the subway.
Imagine: you walk down the street, point your mobile phone at the buildings around, and see on the screen of the smartphone notifications on where and what is being sold. By the way, eBay has already developed an application of the sort: it tells you what selling offers have been placed by users living nearby.
Probably, by now you are interested in another delicate issue, namely - the e-commerce mobile app development cost. Happily, we have the answer!
eCommerce app development cost
The cost of the project largely depends on the rate of the e-commerce mobile app development company you’ve hired. Read our article to find out all the details on the matter.
Before calculating the e-commerce app development cost, let's analyze how much time skilled app experts should spend working on your task. On average, we’ll give the following estimates:
App interface design: 50 – 150 hours.
App development: 400 – 700 hours.
Backend development: 300 – 450 hours.
Quality assurance: 250 hours.
Project management: up to 200 hours
More accurate estimation can be obtained if you know exactly your app’s requirements. But even with such rough information, you’ll get an idea of how much it would cost to build an e-commerce mobile app.
And by the by, we’re ready to become your e-commerce app development company. We disclaim the ready patterns and offer unique mobile app solutions each of which is designed specifically for the individual needs of the particular client.
Contact us right away!