Concierge App Development: Win Your Customer’s Heart
You like mobile apps, don’t you? You're certainly enjoying their benefits as a user and, perhaps, managed to find out app advantages as the owner. Yes, the mobile industry has made our life much easier and more enjoyable. No wonder, since applications are able to give users a comfortable being and push up business sales. Of course, this concerns companies in the hospitality sector either. That's why they've been increasingly ordering concierge apps.
Such companies have made the right choice because these apps provide a great opportunity to serve their customers in the best way. In our article, we’re going to describe all the advantages of concierge app development. And if you have any doubts, we’ll try to make you change your mind.
So, let's get started!
Mobile concierge definition
Talking about mobile concierge meaning, we can say that such an application is useful to any company that provides its customers with different services like:
- restaurants, a catering business. Such an application can come in handy if users want to make dinner reservations at the restaurant or order home-delivery (or other related) services.
- travels. In this case, a mobile concierge app contains the most interesting and useful features for avid tourists: information about new hotels and restaurants, special offers from airlines, travel tips, a possibility to book a ticket and plan the best route. Undoubtedly, this app will allow users to wander around the world with maximum comfort.
- a personal assistant. Such applications are aimed to help businessmen plan and hold all manner of conferences and other business events.
- resorts. Resorts strive to offer the best services to their guests in order to satisfy their needs completely, and a concierge application will help your staff to achieve this important aim. Your clients will be pleased which means they're more likely to leave positive feedback on the site and even recommend your resort to their friends.
- the entertainments industry. An application offers users a list of the best performances, movies, exhibitions, concerts, and parties and provides customers with a possibility to book a ticket for a premiere or another desirable event in a few clicks.
- Bed & Breakfast / Guesthouses. A hotel concierge app will allow customers to book a room, view the images of the interior and exterior of an establishment, order room services (it'd be so actual for hotel guests!), chat with the staff, leave comments, etc.
- hotel business. This area especially needs an application. Undoubtedly, such a mobile service is the best way to increase the efficiency of your hotel business.
Creating concierge software for hotels and other areas of the hospitality sector, you should start by selecting the desired functionality. Let's study this issue more closely.
Mobile concierge service features
Apps for hospitality industry offer a great lot of possible features. There is a list of the most popular services which can assist a user to...
- book a table at the restaurant;
- view photos of interiors of hotels, restaurants, and other establishments;
- book a hotel room at the best price in high season;
- make a reservation (for example, if you're going to visit a social event);
- study the virtual menu of a restaurant;
- find out and make up the best route (if you're a tourist);
- get information about your flight and buy air a ticket;
- take advantage of the online chat;
- leave feedback and ask questions;
- receive recommendations about local institutions and places of interest.
In other words, a concierge service app is a convenient way to interact with clients. Guests get access to a wide range of services of a hotel, sanatorium, tourist base, restaurant network, a hostel or other similar institution. And a business owner gets a modern tool able to bring him additional incomes and help improve the quality of guest service.
Of course, it is very important to understand the specifics of your target audience. The best concierge apps are always developed in concordance with individual requirements, and therefore you should be careful when assigning the task for developers.
App concierge benefits
Of course, most of the concierge apps benefits are quite obvious, but we'd like to list them anyway:
- Understanding the true needs of your target audience. You can build any number of assumptions of what your consumer expects and wants to get, but no one is able to guarantee that you have guessed right. The optimal solution is a special feature analyzing the user's behavior in your application and providing you with a detailed report. Having this report, you can understand what exactly your potential client is looking for, and adjust your mobile concierge service in pursuant to his needs.
- Increasing customer loyalty. This advantage logically appears from the knowledge of your target audience. When we really know our customer, we can offer him what he truly wants, which means we're increasing his loyalty.
- Increasing brand visibility. Your company ceases to be faceless and "invisible". Thanks to the widest possibilities of an application, it's easier to express your brand's personality.
- High speed. The concierge application helps to interact with a client at lightning speed and fulfill his wishes in the shortest possible time. We can list such client's wishes as room service, questions for staff, etc. So, a speed factor also affects customer loyalty.
- Reducing human-factor mistakes. Even the most responsible person is still just a human being with all ensuing consequences. That’s why you should secure and support human work with infallible AI technologies.
- Automation of the process. A mobile concierge app will significantly simplify your business by automating a number of processes. As a result, the overall efficiency of your business will have greatly increased.
- Cost saving. Having your business processes automatized (at least partly), you're getting the opportunity to reduce the costs for the staff services. And this concierge economy will also raise your incomes.
- Being relevant. To succeed, you need to keep abreast with the times. And a digital concierge for hotels and other establishments of the hospitality sector is an inherent element of our modern world.
- Broader coverage of the target audience. Remaining relevant and up-to-date, you can easily reach and embrace the youth area of your audience. We're quite sure it's worth your effort!
- The increase in the number of orders. A concierge application will give you an additional influence on clients and help increase their buying activity. You'll get the possibility to force your customers to make a purchase or order a service, even if they didn't plan to do it. How does it work? Really simple: studying applications and its functions, a user sees a tempting offer and cannot resist this temptation. For example, hotel guests impressed by a spectacular restaurant menu could make an order for the food whose images and descriptions they liked so much.
- A powerful marketing tool. If you wish, you can use your application for marketing purposes either. It means you should not only work on the company image and increasing customer loyalty, but also promote your brand and expand the target audience.
- Control over staff productivity. Detailed app reports help a business owner monitor and measure the level of staff productivity, for instance, their order processing speed. This will allow you to work with feedbacks from customers more effectively and fine up internal work processes.
- An additional communication channel. Of course, one should not forget about such an important advantage of concierge apps, as another channel of communication with your client!
- A new service level. Customers no longer need to call or stay close to PC to order what they want. It's enough to have an iPhone or another device at hand! And since your staff will be able to process these requests faster, clients will have a better impression of the level of your service.
- Reliability. System notifications (email, push or SMS) will not allow you to lose or miss a customer's order.
- An additional method of monetization. An application can and should become a source of revenue. If you want to know more about it, read our article "How Much Money You Can Make with an App".
Summarizing, we can say: ordering the concierge app development, you contribute to increasing your business profitability and customer loyalty, and therefore, you're establishing your brand reputation and taking a step towards further success.
Concierge software for staff
A mobile concierge app must be properly configured for the needs of management and staff. In this case, the employees of a hotel, tourist office or other institution that works in the hospitality sector can serve guests anytime and anywhere combining various internal processes with maximum efficiency.
Therefore, the app concierge features aimed at personnel should include:
- Executive assignment system;
- Control over the customer requests processing;
- Online communication with hotel guests (through the online chat)
- Processing online orders;
- View order history;
- Distributing push notifications;
How the concierge apps work
As we have already figured out, a well designed and thought-out application can be an excellent help for your business. However, in order to better understand the reason for mobile concierge service effectiveness, let's briefly describe how it works.
So, we can conditionally outline the main stages of the process of interaction between users, an application and representatives of the company (a restaurant, hotel, travel agency, etc):
- A client's request: booking a hotel room, reserving a table, buying a ticket for the next flight...
- The analysis of this request and (if required) the performer selection.
- Performing the request.
- Customer feedback. If a client didn’t leave his comments, take the initiative to ask him whether he has been pleased with your service. Always insist on getting feedback! If necessary, the process of requesting for comments and feedbacks can also be automated.
- The results analysis. It's very important to analyze each feedback received, every comment, especially a negative one! Determine if the situation can be corrected. Think about how to avoid such failures in the future.
- Work on services quality improvement. Based on the analysis of your failures, develop a strategy for the further development of your business.
Following this scheme, you will always go great guns.
How can one develop the best concierge app?
There are a few steps of the concierge app development:
- Definition of functionality. It’s very important to choose the right set of features that will satisfy your target audience needs. Features required for the traveler are not always useful to frequenters of social events or businessmen who need a digital assistant.
- Data collection. Of course, in most cases, you can not do without access to external databases. You possess some information too (for example, what hotel rooms are available at the moment), but to get other data (for instance, information about the nearest flights) you'll have to interact with different resources. We can not provide you with all of them, so we'll just give you a few examples. And if you want to have more accurate information, you can always contact our experts! Now then, here are examples of databases that can be accessed through APIs integrated into your concierge application:
- A qualified human team. In some cases, human service is being highly needed. Undoubtedly, hotels and restaurants cannot manage without qualified personnel. Imagine a luxury hotel! Its guests would be pleased to deal with real people but they would also be happy to get quicker help provided due to the digital concierge for hotels. Spend time and efforts in order to hire a team of people who really know their trade.
- Integrating AI elements into your app. Artificial intelligence that used to be quite expensive has become much more available now. Of course, a concierge service app completely based on API technology is a cost-is-no-object approach. It's much more effective and reasonable not to replace human intellect by the artificial one, but only to support and supplement it with additional assistance. Combine human teams with reliable bots having access to extensive databases, and the result will definitely please you and your clients!
- Design. Be sure to pay proper attention to the expressive design. The app interface should be noticeable, memorable, concise and intuitive. This task may seem impossible but experienced UX designers know all the personal concierge trends and are skilled enough to find the right solution.
- Search for developers. If you don’t have experience developing applications, you are unlikely to manage this task successfully. We recommend that you find a team of experts who will do all the work for you. In this blog post, we have given a lot of useful tips on the competent search for the development team.
Search for developers
As we have already mentioned, search for the right developers is a very important and difficult task. You need to find professionals whom you can safely trust. Agilie team hopes to become such an expert team for you!
- Over 8 years of experience in the development of various applications (hotel booking engines are no exception);
- Professional expertise;
- The team of experts of all types: IOS, Android and web developers, UI/UX designers, QA experts, copywriters, managers, SMM marketers, PR specialists, etc.
- Absorption in the work. We're really enjoying our work. And enthusiasm, as you know, is one of the success factors.
- End-to-end solutions. We will perform for you all the project stages, from the market research to the mobile concierge app publication on AppStore and Google Play. If necessary, we'll provide your app with the subsequent support to ensure its trouble-free operation.
- Modern technologies. We're using the latest state-of-the-art technologies and following brand-new IT trends.
- Security. We know how to protect your concierge service app from hacking and external attacks.
- The individual approach. We don't use ready templates and start every project "from scratch". You'll have the unique app solution tailored to your specific needs.
- Business processes visibility. We provide full reporting on all the stages of our interaction.
- Guarantees. We are ready to sign a contract, which will detail all the conditions for our successful cooperation.
- Ergonomics. We'll develop for you an ergonomic mobile concierge service with a thoughtful interface allowing you to delete or add any information really quickly.
- A full accounting of all the client's wishes. Our QA team will conduct comprehensive testing of your app to ensure that all your wishes have been fully taken into account.
We promise to implement for you a unique concierge application adapted for different platforms and ready to become an effective tool for promoting your business in the hospitality sector. And your customers will get their benefits enjoying the increased level of your services.