What is AI and How Does It Affect the User Experience?

User Experience (UX) is a buzzword related to web design. It is about convenience while using a website or application. So, don’t underestimate it!

Another common buzzword is Artificial Intelligence (AI). We decided to combine these two concepts to find out the main benefits of AI in UX design: how does AI help in developing a top-notch product with excellent UX?

Why Pay Attention to the User Experience?

User experience is about the feelings, which arise when interacting with a specific system. This concept includes usability, accessibility, interactivity, and, of course, aesthetic design. Customer experience is an essential thing because it tends to fulfill the user’s needs with a thoughtful UI. Thus, the arrangement of different elements in design largely defines the UX.

The main benefits of a good user experience are:

• Reducing the need for additional support and training;

• Creating an efficient work environment;

• Increasing loyalty;

• Contributing sales;

• Increasing the interaction time with your web resource;

• Focusing clients on specific content.  

If customers find the design complicated or incomprehensive, a redesign is necessary. But what to improve to satisfy your audience? Keep reading to find out how AI for UX can be helpful In this case.

What Are Artificial Intelligence Technologies?

AI is a technology designed to simulate human intelligence. Computer systems are able to make difficult decisions and analyze big amounts of data. In addition, they can self-study to improve their calculations.

Thus, AI is about thinking and acting humanly and rationally. In order to learn more about Artificial Intelligence, please, follow the link “AI and ML solutions in Fintech: Benefits and Challenges”.

What AI Means For UX

AI has been created to help people cope with hard and time-consuming tasks. And UI/UX designers as well as accountants, scientists, and other specialists find the technology very useful.

Data Analysis

Let’s assume you have conducted large-scale research on what your clients wish to see on your website. How to process hundreds or thousands of questionnaires? AI will help designers determine the main and secondary things.

The volume of data is limited only by the machine's performance. The more information is processed, the better UX will be created. Specialists can rely on their experience while determining users' needs. But researching with AI is a more appropriate option because in this case, you’ll get accurate and relevant data. It’s the only way to develop convenient navigation, structure, HCI (human-computer interaction), usability, and other things. 

Making right decisions

Collecting and processing information is followed by a difficult stage: you have to decide on which features to implement and which to abandon. And here the human factor often interferes: some things may not be taken into account. A smart computer studies different scenarios and chooses the most optimal ones. It guarantees the best user experience and reduces the time for testing solutions.

Personalized UX

Sometimes Artificial Intelligence and User Experience are closely related. For example, AI learns the behavior of an individual user and changes some content according to his preferences and expectations. It can be videos, text, pictures, and so on.

AI as a part of IoT to enhance UX

When AI takes the form of IoT, countless possibilities are open for users. They can receive the necessary information from their gadgets in one place which definitely impacts the user experience. It’s one of the benefits of artificial intelligence.

Designing

Have you heard about AI and UX design? Designing is a creative process but there are some template things. AI is able to generate flow diagrams and other similar elements based on the pre-fed patterns and data.

In addition, a designer can use AI for improving UX when working on a data-heavy application. In this case, AI becomes a very effective tool. It takes seconds to create the most complex dashboard with certain wireframes, flowcharts, and guidelines.

Predicting user needs

Each market changes sooner or later. AI for UX is crucial because it allows analyzing customer needs regularly and adapting your product to them on time. Obviously, manual processing is impossible and inappropriate.

Future For AI In UX Design

When most businesses start operating online in the modern world, user experience has become an extremely important thing, which affects sales and, as a result, income. Without a good UX, it’s impossible to stay competitive.

Today, systems generate a lot of general information about users and businesses, so specialists need appropriate tools to analyze the data. The tool, namely, Artificial Intelligence was invented in the 1950s. However, it has only recently become mainstream because of advancements in technology.

According to some statistics, 20% of marketers admitted that AI had the greatest positive impact on them over the past year compared to other technologies.

Artificial Intelligence and user experience are going to be intertwined even more. AI can be applied at every stage of product development: from conceptualizing an idea to the final tweaks that make a product feel just right.

There are a few ways in which AI will impact UX design.

• Improving usability. AI will help to find out the true clients’ requirements. However, a good UX is about taking into consideration the interests of both users and business parties.

• Standing out with intuitive and efficient solutions. Make sure that users navigate and perform the necessary actions easily.

• Developing personalized interactions. This trend is going to continue and develop thanks to machine learning as a part of AI.

• Spreading chatbots. Smart robots are able to provide users with fast answers to popular questions. In this case, there is no need to involve employees from the support team. In addition, customers with the help of chatbots can solve some of their tasks (booking flights or apartments, for example). Such solutions improve the UX a lot.

In the near future, AI will definitely play a role in creating complex user interfaces. It’ll help designers to create up-to-date digital products, which would meet most users’ requirements.

Summary

The future of Artificial Intelligence is promising. The capabilities of AI haven’t reached their maximum, so UX designers and other specialists will get more useful features to expedite their work and make it more accurate. As a result, they will move away from template solutions and start tailoring the user experience for each customer or user.

The impact of Artificial Intelligence is obvious. And our team would like to make your business more efficient by improving the UX of your product with the help of modern technologies. Our company includes high-experienced designers and developers: they’ll find weaknesses in your website or app and fix them to increase your sales in the shortest possible time. Just fill out the form below.