What is AI and How Does It Affect the User Experience?

User Experience (UX) is a buzzword related to web design. It is about convenience while using a website or application. So, don’t underestimate it!

Another common buzzword is Artificial Intelligence (AI). We decided to combine these two concepts to discover the main benefits of AI in UX design: how does AI help develop a top-notch product with excellent UX?

Key Takeaways
- AI is vital in data analysis, advising decisions, personalizing users, enhancing HCI, and constructing elements employing data.
- Adding AI into UX increases usability, finds true user needs, provides a user with simple and useful navigation, personalizes the user’s experience, empowers the machine learning function, and quickly strengthens the chatbot service that helps users without human support staff.

Why Pay Attention to the User Experience?

User experience is about feelings that arise when interacting with a specific system. This concept includes usability, accessibility, interactivity, and, of course, aesthetic design. Customer experience is essential because it tends to fulfill the user’s needs with a thoughtful UI. Thus, the arrangement of different elements in design largely defines the UX.

The main benefits of a good user experience are:

  • Reducing the need for additional support and training;

  • Creating an efficient work environment;

  • Increasing loyalty;

  • Contributing sales;

  • Increasing the interaction time with your web resource;

  • Focusing clients on specific content.  

If customers find the design complicated or incomprehensive, a redesign is necessary. But what can you improve to satisfy your audience? Keep reading to find out how AI for UX can be helpful In this case.

What Are Artificial Intelligence Technologies?

AI is a technology designed to simulate human intelligence. Computer systems can make difficult decisions and analyze big amounts of data. In addition, they can self-study to improve their calculations.

Thus, AI is about thinking and acting humanly and rationally. 

Learn more about AI and ML in our article.

What AI Means For UX

AI has been created to help people cope with hard and time-consuming tasks. UI/UX designers, accountants, scientists, and specialists find the technology useful.

Data Analysis

Suppose you have researched what your clients wish to see on your website. How do you process hundreds or thousands of questionnaires? AI will help designers determine the main and secondary things.

The volume of data is limited only by the machine's performance. The more information is processed, the better UX will be created. Specialists can rely on their experience while determining users' needs. However, researching with AI is a more appropriate option because, in this case, you’ll get accurate and relevant data. It’s the only way to develop convenient navigation, structure, HCI (human-computer interaction), usability, etc. 

Making right decisions

Collecting and processing information is followed by a difficult stage: deciding which features to implement and which to abandon. Here, the human factor often interferes, and some things may not be considered. A smart computer studies different scenarios and chooses the most optimal ones. It guarantees the best user experience and reduces the time needed to test solutions.

Personalized UX

Sometimes, Artificial Intelligence and User Experience are closely related. For example, AI learns an individual user's behavior and changes some content according to his preferences and expectations. It can be videos, text, pictures, and so on.

AI as a part of IoT to enhance UX

When AI takes the form of IoT, countless possibilities are open for users. They can receive the necessary information from their gadgets in one place which impacts the user experience. It’s one of the benefits of artificial intelligence.


Have you heard about AI and UX design? Designing is a creative process, but there are some template things. AI can generate flow diagrams and similar elements based on the pre-fed patterns and data.

In addition, a designer can use AI to improve UX when working on a data-heavy application. In this case, AI becomes a very effective tool. Creating the most complex dashboard with certain wireframes, flowcharts, and guidelines takes seconds.

Predicting user needs

Each market changes sooner or later. AI for UX is crucial because it allows for regularly analyzing customer needs and adapting your product to them on time. Manual processing is impossible and inappropriate.

Discover Agilie’s expertise and how we can help your business to skyrocket.

Future Of AI In UX Design

When most businesses start operating online in the modern world, user experience has become extremely important, affecting sales and, as a result, income. Without a good UX, it’s impossible to stay competitive.

Today, systems generate a lot of general information about users and businesses, so specialists need appropriate tools to analyze the data. The tool, namely, Artificial Intelligence was invented in the 1950s. However, it has only recently become mainstream because of advancements in technology.

According to some statistics, 20% of marketers admitted that AI had the greatest positive impact on them over the past year compared to other technologies.

Artificial Intelligence and user experience are going to be intertwined even more. AI can be applied at every stage of product development: from conceptualizing an idea to the final tweaks that make a product feel just right.

There are a few ways in which AI will impact UX design.

  • Improving usability. AI will help find out the true client requirements. However, a good UX is about considering the interests of both users and business parties.

  • Standing out with intuitive and efficient solutions. Make sure that users navigate and perform the necessary actions easily.

  • Developing personalized interactions. This trend will continue and develop thanks to machine learning as a part of AI.

  • Spreading chatbots. Smart robots can provide users with fast answers to popular questions. In this case, there is no need to involve employees from the support team. In addition, with the help of chatbots, customers can solve some of their tasks (booking flights or apartments, for example). Such solutions improve the UX a lot.

Shortly, AI will play a role in creating complex user interfaces. It’ll help designers create up-to-date digital products that meet most users’ requirements.

Learn more about our cases.


The future of Artificial Intelligence is promising. The capabilities of AI haven’t reached their maximum, so UX designers and other specialists will get more useful features to expedite their work and make it more accurate. As a result, they will move away from template solutions and start tailoring the user experience for each customer or user.

The impact of Artificial Intelligence is obvious. Our team would like to make your business more efficient by improving the UX of your product with the help of modern technologies. Our company includes highly experienced designers and developers: they’ll find weaknesses in your website or app and fix them to increase your sales quickly.

Contact us, and let’s shape the future together.



How does Artificial Intelligence (AI) benefit UX design?


How does AI contribute to data analysis in UX?


What is the future of AI in UX design?

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