Location-based services

Location-based services are a real must-have for a lot of industries which take advantage of mobile technology. Geolocation extends the capabilities of applications and serves as an excellent marketing tool. All top apps actively use these features. Successful examples include Uber, Tinder, Foursquare, and many others. Do you want to join the leaders? We're ready to help you!

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Мобильные приложения c сервисами геолокации

Растущий рынок мобильных приложений стимулирует развитие направления, связанного с сервисами геолокации, не только в рамках улицы, города или страны, но и в больших помещениях таких как торговые центры, аэропорты, складские помещения и пр.

Исследовательская компания MarketsandMarkets прогнозирует рост данного рынка до 2,8 млрд. долларов в 2018 году, по сравнению с 450 млн. долларов в этом году.

Основная движущая сила данного рынка – увеличение количества запросов пользователей об окружении в аудио-, фото-, видео- или текстовой форме.

Функциональные возможности:

  • Maps and Navigation

    Определение местоположения пользователя

  • City guides

    Поиск места и информации о ней на карте

  • Dating and geosocial services

    Формирование маршрута к выбранному объекту

  • On-demand services

    Размещение целенаправленного контента

  • Health and fitness

    Geolocation services working in conjunction with mobile tracking devices improve healthcare and fitness apps to allow user finds the nearest clinic or track his running route.

  • Insurance and emergency assistance

    Mobile phone location tracking apps are a good assistant to insurance companies. They help to improve the service level by determining users' location during an incident.

Features set
  • Locating a user
    Of course, one of the main tasks of the GPS and location services is the ability to determine where the user is right now. Undoubtedly, such a feature is most in demand.
  • Search for places & people
    Mobile phone location tracking applications often include a search function: “Where are my contacts? Where are the products or services I’m looking for? Where are the people with whom we have common interests?”
  • Delivering useful personalized content
    Knowing where a user is right now, a mobile tracking app is able to provide him with the most relevant content. Among others, it'll tell about places where he can have a snack if it’s about lunchtime and he is outside.
  • Building an itinerary
    Another useful feature of location system services is building an itinerary. The user enters the starting and destination points, indicates which transport he plans to take advantage of (possibly on foot?), and receives a carefully constructed route.
  • Sharing with friends
    Also, you can build a navigation route app giving users the opportunity to share their location data with friends (like Google Latitude does). Such information might come in handy in a lot of cases.
  • Rating assignment
    Some mobile tracking apps allow users to assign varying degrees of importance to geographic points, thereby, contributing to the creation of a certain rating system of places and institutions. A bright example is Foursquare which is focused on catering establishments.
  • Notifications
    And finally, the mobile location services would come in handy to create a notification system. The user would be happy to get notifications about what is happening around. Information can relate to anything, from warning of dangerous situations to special events nearby.
Technologies used to enable location services
  • GPS
    Undoubtedly, this is the most popular and quite simple way to enable location services. In such a case, the location of the user (or rather, his smartphone) is determined through signals from satellites
  • Cell ID
    Can't get data using GPS? It's okay, cell towers will come to the rescue. The Cell ID method especially suits large cities.
  • Assisted GPS
    A-GPS implies the use of two channels at once: a satellite, on the one hand, and a server, on the other (using wi-fi or the Internet, via cellular communication). Such a combined way to search locations and retrieve user data is not only fast but also saves the battery life of the mobile tracking device.
  • Wi-Fi
    In this case, GPS functions are also required: Google and Apple use them to determine the location of active networks. The user should give his consent to the collection of data by the program when GPS is first launched.
  • Beacons
    We imply the use of BLE technology (Bluetooth low energy): iBeacon API for iOS devices, Eddystone and AltBeacon protocol when dealing with Android platforms. The method is good when there is no Internet, and if the user is indoors (say, in a store, airport building, etc.).
  • Geofencing
    It's is a virtual perimeter around any geographic point, the intersection of which forces the mobile app to perform certain actions such as sending push notifications on discount offers nearby and so on.

Our advantages

  • Expertise in mobile and web development and UI/UX creation;
  • Experience in building complex location-based services;
  • A turnkey solution: from consulting to the app publication & support;
  • Vast experience with big data solutions;
  • Punctuality, compliance with all deadlines set;
  • The unique approach to each project.
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